This update will be the last time Google has confirmed a reviews update. Google confirmed that the November 2023 reviews update is now complete. This update, announced on November 8, 2023, rolled out over a 29-day period. No more announcements. This will be…
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Key 2024 Trends To Help You Embrace The Next Era Of SEO
We’ve asked 21 top SEO experts for their best advice to help you pivot your strategy and chart a course for SEO success in the year ahead. What if you could be in a room with 21 top SEO experts?…
How to create cross-functional SEO and PR teams for enterprises
Break down the silos between SEO and PR teams. Use this guide to set shared goals, create a unified strategy, test ideas and scale successes. In an era influenced by powerful algorithms, the intersection of SEO and PR is crucial but often…
Explore Microsoft Bing Deep Search With GPT-4 & Generative AI Plans For 2024
Explore Microsoft’s new Deep Search for Bing with GPT-4 and generative AI plans for GPT-4 Turbo, DALL-E 3, and multi-modal search. Microsoft announced Deep Search, a substantial enhancement to Bing’s web search capabilities, powered by OpenAI’s GPT-4. What Is Microsoft…
5 Excel and Google Sheets tricks every SEO should know
Crunching big marketing data? Brush up on tips for merging, analyzing, and visualizing Excel and Google Sheets files to extract key insights. Amid the popularity of generative AI tools, spreadsheets are still essential tools for marketing analytics. When it comes…
Tianqi Lithium Invited to COP28 and Advocated for Net Zero Emission
DUBAI, UAE, Dec. 1, 2023 /PRNewswire/ — On November 30th, the 28th session of the Conference of the Parties (COP28) to the United Nations Framework Convention on Climate Change (UNFCCC) convened in Dubai, United Arab Emirates. This grand event, aiming to focus on “finding solutions together”,…
Frito-Lay reaffirms commitment to diverse creators with new campaign
Created with Michael B. Jordan’s agency Obsidianworks, “My Joy” showcases stories of joy across fashion, music, food, art and sports. Dive Brief: Frito-Lay today (Dec. 12) announced a new ad campaign, “My Joy,” that showcases stories of joy told by five…
Twitch launches annual recap with new game, marketing push
Dive Brief: Amazon-owned streaming platform Twitch is celebrating the fourth consecutive iteration of its end-of-year Twitch Recap with a new side-scroller game, per information shared with Marketing Dive. Twitch Recap launches today (Dec. 11). The Twitch Recap Game, accessible through a microsite,…
Google: Don’t Rely On SEO Tools To Tell You How To Write
Google’s John Mueller answered a question on Reddit in which the person asking the question apparently had questions about what the SEO tool was suggesting. What the tool was suggesting didn’t line up with the goal the SEO had. This…
How to determine if you’ve been hit by negative SEO
Knowing you’ve been hit by a negative SEO campaign is crucial to fighting it. Contributor Joe Sinkwitz outlines the tools and steps you can take to figure out if you’ve been targeted. Have you ever experienced a rankings decline and…