Austin-based company ZenBusiness has secured $4.5 million in seed money, thanks to numerous angel investors. The startup is also embarking on the lofty goal of assisting one million businesses get started. ZenBusiness, which began operations in 2015, helps small business…
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Walmart is Using Acquisitions to Reign in Millennials, eCommerce Head Marc Lore Reveals Strategy at ShopTalk 2018
Walmart will continue its buying spree of digital brands in 2018 as it aims to build and differentiate its online inventory in competing against Amazon. Marc Lore, eCommerce head of the world’s largest retailer, revealed that there’s a bigger strategy…
Kabbage Teams Up with Ingo Money to Disburse SMB Loans Within Minutes
Mobile lender Kabbage has partnered with push payments innovator Ingo Money to speed up disbursement of loans to small and medium-sized businesses (SMBs) accounts in real-time. The team-up, slated for a summer launch, is welcome news to SMBs that need fast…
Google Shows Date Of Content In Search Results From The Future
Many people think Google is able to predict the future now, based on how much data they have and their AI work. But here is an example of Google showing a date snippet a couple weeks in the future from…
Google confirms rolling out a broad core search algorithm update earlier this week
Google has confirmed rumors that a search algorithm update took place on Monday. Some sites may have seen their rankings improve, while others may have seen negative or zero change. Google has posted on Twitter that it released a “broad…
Google partners with LegitScript to certify addiction treatment center advertisers
After suspending rehab facility advertisers last year, Google will begin accepting these ads once again in July — but only from certified providers. As promised last month, Google has introduced a new certification process for rehabilitation and addiction treatment facilities,…
So many paid search campaigns, so little time. Here’s how to stay ahead of it all.
Saving time and money are top priorities for most search marketers, Contributor Christi Olson has five tips plus a bonus to help save time and money when optimizing search campaigns. Wouldn’t it be lovely if you had enough time in…
Unifying Your Search and Social Ad Strategies
Live Webinar: Thursday, May 10, at 1:00 PM ET (10:00 AM PT) Change is constant in digital marketing. Experienced marketers realize it’s no longer enough to run campaigns in silos. How can you apply your search marketing expertise to…
Sarcasm aside, how strict PPC advertiser policies may actually benefit us
Contributor Andrew Goodman suggests we may not like the way Google manages the AdWords program, but anything less and the SERPs and advertising ecosystem would have imploded long ago. Around the pay-per-click (PPC) water cooler, it’s been whispered that…
Google partners with LegitScript to certify addiction treatment center advertisers
After suspending rehab facility advertisers last year, Google will begin accepting these ads once again in July — but only from certified providers. As promised last month, Google has introduced a new certification process for rehabilitation and addiction treatment facilities,…