For years we’ve been covering questions around how to deal with A/B testing and Google indexing/crawling. Is it cloaking? Can it mess up your indexing? Will it hurt your rankings? All valid questions when you show multiple variations of your…
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Yahoo To Turn Off Site Explorer
Horrible news for many SEOs who have come to rely on Yahoo Site Explorer as a free, comprehensive and search engine backed competitive analysis link tool. Sad news for me, being that Yahoo keeps failing on search. But we know.…
Report: Google Home making gains on Alexa, Apple HomePod in 4th place
Even if Apple’s smart speaker sales don’t grow, they could still generate $800 million this year. On a recent trip to the Apple Store to get my iPhone battery replaced, I noticed that the HomePod was displayed off to…
Bing Ads launches price extensions
Price extensions are available in the US and rolling out to international markets this month. Bing Ads announced the rollout of price extensions on Wednesday. Price extensions appear in text ads that appear in the top spot in mobile and…
Microsoft Pay Streamlines Online Payment in Outlook
Microsoft is integrating its digital wallet service into Outlook, as announced during Build 2018 on Monday. Called Microsoft Pay, users can soon make payments on invoices and bills through emails without leaving Outlook and switching to another app or service. All it…
Did Senate Democrats Really Save Net Neutrality? The House Has Yet to Vote
The US Senate voted on Wednesday to save net neutrality. The chambers used the Congressional Review Act (CRA) to stop the Federal Communications Commission’s (FCC) decision to undo regulations regarding Internet usage set during the term of President Barack Obama.…
Growing Number of Millennials and Gen Z’ers are Quitting Social Media According to New Research
Millennials and those in Generation Z are the most avid users of social media. Almost everyone in these demographics has one or more social media accounts. So the news that an increasing number of people from these two groups are…
Bing is latest to ban cryptocurrency ads
The updated financial product and services policy will take effect in June. In another blow to cryptocurrency marketers, Bing Ads is banning ads promoting cryptocurrency sales, offerings and related products. Facebook, Google and Twitter banned cryptocurrency ads earlier this year. “Because cryptocurrency and related…
AdWords Editor 12.3 is out with more robust filtering, search query reports & more
Editor also now supports custom intent audiences, responsive search ads and other newer features. Google released the latest version of AdWords Editor this week with several new features, including the ability to download search terms reports, more robust filtering…
Searcher intent: The secret ingredient behind successful content development
Contributor Dave Davies takes the guesswork out of determining what type of content will resonate with an audience by creating Excel formulas to help determine what a searcher may be looking for. Google’s goal is to satisfy a searcher’s intent.…