There’s no denying that Facebook ads can be a potent marketing tool when done correctly. The social media giant offers numerous options for reaching a wide range of consumers and marketers are taking notice. As a matter of fact, 92%…
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Let’s face it — clickbait works. Here’s how to use it to your advantage
Hook people with a creative title using the right words as ‘bait,’ and searchers will click your links, says contributor John Lincoln. Here are 9 examples of successful titles that encourage better click-through rates. No two ways about it —…
How Your Business Can Identify and Capitalize on Micro-Moments
There’s no question that smartphones have become a ubiquitous part of our daily lives. Studies have shown that 46% of Americans reach for their phones first thing in the morning, while 91% of people automatically reach for a mobile device to check…
Brand Transparency: Why It Should Matter to Your Business
Consumers nowadays have become savvier, thanks to the easy accessibility of information via the Internet. They are not easily swayed by false advertising claims and fancy marketing spiels. Younger consumers have become especially more loyal to brands that appear to…
eBay’s New AR Feature Makes Finding the Right Shipping Box a Lot Easier
eBay has now made it easier for sellers to ship their items by using augmented reality to pick the right USPS box, the company announced in a Monday press release. Using Google’s ARCore platform on Android, eBay leverages motion tracking and…
Amazon Gets Patent for Delivery Drones with Gesture and Voice Recognition
Amazon has obtained approval on a new patent from the US Patent and Trademark Office for a delivery drone that can respond to human gestures and voices on Tuesday. The patent, filed in July 2016 and published recently, is in line with…
Intel to Make Chip With Built-In Spectre & Meltdown Malware Protection
In January of this year, the revelation of memory-related vulnerabilities known as Spectre and Meltdown rocked the entire computing world—everyone had been sitting on top of a potential landmine for decades that hackers could have taken advantage of. After the…
Microsoft is Now Offering AI Certification Courses, Job-Ready Skills and Real-World Experience Included
Professionals wanting to polish their skills or add machine learning to their resume can now do so via the Microsoft Professional Program. Recognizing the need for companies to train their employees in the latest AI trends, the software giant is…
What You Should Know About Google’s GDPR Consent Plan for Publishers
Google wants its publishers in Europe to solicit users’ consent on its behalf under the new General Data Protection Regulation (GDPR) privacy rules. The GDPR rules which will take effect on May 25, requires companies to gain explicit consent for collection…
Google Cloud Introduces VPC Flow Logs, Allows Users to Collect Network Telemetry at Various Levels
Last Thursday, Google introduced a new feature to its Virtual Private Cloud (VPC) users for tracking network operations between their servers in the Google Cloud. Called VPC Flow Logs, the tool logs and monitors all network flows sent from and…