Fresh out of ideas on how to build links to a boring site? Contributor Jeremy Knauff walks us through his process for creating a successful link-building campaign for even the dullest of sites. It’s safe to say that most search…
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If you’re not updating ROAS and CPA targets frequently, you’re missing out
Implementing automated bids from the engines doesn’t mean advertisers can forget about bid management. Our founding CEO, Fred Vallaeys, has written extensively about how the role of PPC experts will change as more of the day-to-day ad management will be…
Bing Webmaster Tools adds social sign-in feature
You can now log into your Bing Webmaster Tools account using your Google or Facebook login. Bing Webmaster Tools now lets you log in using your Google account, Facebook account or your Microsoft login. This is to help make it easier…
Bing To Encrypt Search This Summer & Screws SEOs/Marketers
Bing announced yesterday that this summer Bing will begin defaulting all search over HTTPS/TLS, which means they will be stripping out the keyword referrer data to web sites. Bing is doing this to secure their search results and protect their…
eBay Breaks Up with PayPal for Another Partner
Even in business, some partnerships are just not meant to last. Despite working closely together for more than a decade, eBay recently announced that it would be ditching long-time partner PayPal as its primary payments processor by 2020. In a post…
Bing Image Search Too Slow To Drop Removed Images?
Most image search engines, including Google, are very slow to pick up on new images but removing images that go 404, page not found? I’ve seen plenty of cases of Google showing images in their image search index that were…
Pew report: 74% of Facebook users visit the site daily & 51% go several times a day
Facebook usage has remained mostly unchanged during the last two years, but Instagram’s numbers are up, according to Pew Research’s latest survey. Pew Research has released a new report summarizing social media usage and found, of the 68 percent of Americans using…
7 Tips That Will Keep Your Small Business From Taking Over Your Personal Life
For many entrepreneurs, running a small business is exhilarating and liberating. You not only have control over daily operations, but you can decide who you want to work with, and you can even choose to turn your passion into your…
Brand Transparency: Why It Should Matter to Your Business
Consumers nowadays have become savvier, thanks to the easy accessibility of information via the Internet. They are not easily swayed by false advertising claims and fancy marketing spiels. Younger consumers have become especially more loyal to brands that appear to…
Facebook’s new rules for political & issue ads start today
Facebook is now enforcing its new policies for political and issue-related ads. Announced last month, the new rules require all advertisers running political or issue ads on the platform to verify their identity and location. US election and issue ads will have…