Facebook is finally taking steps to address advertisers’ concerns regarding ad performance. In the interest of transparency, the social media giant is set to clean up its ad metrics and clarify how campaigns are measured. Advertisers have been raising questions…
Google’s John Mueller said that data-href attributes are not links and thus do not pass link signals or PageRank. If you want it to pass link signals then use simple href link attributes. He said this on Twitter when someone…
If you search using Bing on your mobile device, Bing may now start labeling mobile-ready web pages as mobile-friendly, similar to Google. Google officially launched the mobile-friendly label last November, and as you all know, the mobile friendly algorithm is…
Small business owners understand how crucial it is to have a handle on their finances. Unfortunately, most small businesses can’t afford to hire a full-time accountant. However, a good accounting software makes it easier to monitor business accounts. It can…
Now out of pilot with over 170 audiences determined to be in buy mode. Bing Ads announced the availability of in-market audiences in the US on Tuesday, after piloting the audience targeting feature since last summer. In-market audiences are groups…
Amazon Web Services (AWS) rolled out its graph database service in a number of egions including US East (N. Virginia), US East (Ohio), US West (Oregon), and EU (Ireland) on Wednesday. Called “Amazon Neptune,” it is one of several offerings introduced during…
As a small business owner, you fight big brands and a ranking system that favors them. How can you compete? Contributor Jamie Pitman shares 3 tactics to take on the competition by using smart and useful content. At every search…
It is not every day you see SEM companies featured in Wall Street Journal articles but a few weeks ago, they ran a story named Small Businesses Search in Vain for Web-Ad Help. It isn’t good. It calls out two…
The keyword is still relevant, but SEO has become more complex. Keyword optimization is a framework for SEO. Similarly, you could say that topic modeling (how words and phrases are interrelated) is a framework for content optimization. With the rise…
Microsoft is reportedly taking on Amazon, as the company ventures into retail territory. The company is said to be looking into checkout-free shopping, an innovation that Amazon has pioneered. Reuters reported that at least six people have talked to them about…
