Bing is updating its weapon policy. Bing is expanding the scope of its policy prohibiting certain weapons-related advertising. As of July 1, 2018, Bing will no longer allow ads for BB guns, paintball guns, air rifles or parts that can…
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Advanced AdWords Strategies to Personalize Experiences and Drive Revenue
Paid search is brutally competitive. Everyone is using the same tactics to drive conversions. How do you separate your AdWords campaigns from your competitors’ to acquire more customers at a lower CPL? The answer is with personalization. There are new…
Twitter announces changes to improve users’ experiences
The company says it’s responding to user feedback with changes to its Explore, Search, Notifications and Moments features Sometimes small changes can make a big impact. That’s what Twitter is hoping with a slew of small changes to its user…
PayPal Files Patent That Could Expedite Cryptocurrency Transactions
PayPal filed a patent last week that revealed that it is considering speeding up its cryptocurrency transactions. Based on the recently released application, the payments processing company came up with a new system for faster trades involving digital currencies like…
Digital advertising’s opportunities & threats from Mary Meeker’s Internet Trends report
Trends marketers should be paying attention to in the year ahead. Advertising wasn’t a major focus of Mary Meeker’s Internet Trends report this year, but the well-known internet analyst pointed out several interesting developments that affect the sector. Here we…
Ericsson ad division says carrier location data provides it with competitive advantage
The company verifies its own location data by matching IDs against mobile carrier data sets. Location data is an effective targeting, analytics and audience discovery tool. However, the quality of underlying location data is widely variable, and it’s often challenging…
Google adds college search knowledge panel
Thinking of getting your college degree? Google aims to make the decision easier by tailoring the search results for college-related queries. Google has announced a new search feature designed to help would-be college students find the right school for them. When…
Bing Shopping ads updates include multiple images, product status reporting & more
Multiple images will start appearing in Bing Product Ads by the end of April for advertisers that have added the image URLs to their feeds. Bing Ads announced some new features and capabilities for Bing Shopping campaigns on Tuesday. Heres’s…
Building links in boring industries
Fresh out of ideas on how to build links to a boring site? Contributor Jeremy Knauff walks us through his process for creating a successful link-building campaign for even the dullest of sites. It’s safe to say that most search…
If you’re not updating ROAS and CPA targets frequently, you’re missing out
Implementing automated bids from the engines doesn’t mean advertisers can forget about bid management. Our founding CEO, Fred Vallaeys, has written extensively about how the role of PPC experts will change as more of the day-to-day ad management will be…