After six months of preparation, the Google Speed Update is now rolling out. It only impacts the mobile search rankings of the slowest of sites on the internet. Google has updated its original blog post around the Speed Update saying…
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Google Buys Teracent, Machine Learning Display Ad Technology
Google announced they have purchased Teracent, a company that uses machine learning to show the different display ad creatives based on dozens of factors. Google bought them to improve and better automate the display ad side of their ad serving…
Will Trump Tax Cuts Benefit Your Small Business?
Small businesses are feeling very optimistic these days, with a record number believing it’s the perfect time to expand. The positive outlook has reportedly been fueled by the changes instituted by the Trump administration’s tax-reform package. Survey Says It’s a…
The Votes Are In: Bing, Internet Explorer, & CNN Partner for 2014 Elections
For the 2014 elections, Bing wants to provide all Americans with an educational opportunity. To do so, the search engine has formed a partnership with Internet Explorer and CNN that could in fact be a game-changer. What are some of…
Bing Ads app gets multi-user access to toggle between accounts & ability to add funds
Quickly navigate between multiple accounts, get actionable insights and add funds to prepay accounts on the go. If you’re running Bing Ads campaigns and haven’t checked out the mobile apps in a while, I’d recommend taking another look. With an…
Google Reportedly Allows App Developers to Read the Private Messages of Gmail Users
A new report from the Wall Street Journal has revealed that third-party app developers have access to the emails of millions of Gmail account holders. Two companies have reportedly even allowed employees to read said emails. While Google claims that…
5 Ways to Use FoMO in Your Online Marketing Strategy
It’s human nature to want to be “connected” or “in the know.” In the past, not knowing where new water and food sources are could result in death. The situation now isn’t as dire as it was before, but the…
The Mad Scientists of Paid Search — SMX Advanced Session Recap
Honoring a long-standing SMX Advanced tradition, 3 mad scientists share test results and analyze trends to unlock the secrets of attribution and paid search behaviors. Here’s a recap of their session by contributor Mona Elesseily. In this lively paid search…
Writing SEO meta descriptions in 2018: best practice across mobile and desktop
Back in 2016, my colleague Christopher Ratcliff wrote an excellent how-to guide about meta descriptions here at Search Engine Watch. Much of what is included in that article is still useful. The good and bad examples Chris analyses are still…
Salesforce Wants to Buy MuleSoft, $6.5 Billion Offered for Acquisition
In today’s ultra-competitive business environment where customer satisfaction is key to success, every company needs to have a proper Customer Relationship Management (CRM) strategy in place to stay ahead of the competition. This explains why the services of CRM-focused…