This is not a good week for eBay. The company’s stocks took a massive tumble a day after revealing that it was slashing about 300 jobs in the Bay Area. eBay informed the Employment Development Department of California of its…
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Bing Ads recommends updating final ad URLs to HTTPS if supported
With the Chrome update this month, now is a good time to change your final ad URLs if your site supports the HTTPS protocol. With Google starting to mark HTTP URLs as “not secure” in its Chrome browser this month,…
How to project SEO traffic levels and avoid saying, ‘It depends’
Establishing a baseline and understanding historical trends helps forecast traffic trends and alerts you when traffic changes. Contributor Simon Heseltine lists steps you can take to predict incoming traffic and changes to your site. Have you ever had this conversation…
Slack Lets You Get Even More Work Done With New ‘Actions’ Tool
In its bid to become more than just a messaging platform, Slack has been collaborating with several companies to building integrations across apps. Called “Actions,” this simple shortcut lets you work with productivity tools like Asana, Zendesk, Jira, and Hubspot, among…
Emerging technologies present huge opportunity for content marketing
In any role, it can be all too easy to fall into a comfort zone; you figure out a method that works, perfect your execution and watch as the fruits of your labor flood in. And repeat. Of course, this…
Why ecommerce sites should use both SEM and SEO for acquisition
It is well-known that in order to get a good return on investment in terms of marketing, online retailers need to be constantly in front of their customers. However, with the rise of online users, it is important these retailers…
The small business owners guide to conquering SEO: The glossary
Own a small business and struggle with SEO? Contributor Doc Sheldon has created a glossary of essential SEO terms to help small business owners improve their understanding and knowledge of SEO. If you are a small business owner with a grasp…
The 2018 guide to B2B Sales, Part 1: Demand gen and demand capture
If you’ve ever made the switch from B2C or ecommerce to B2B marketing, you know there’s a world of difference. B2B offerings are generally much more expensive, with a very long lead-to-close time, and marketing needs to be addressed in…
Google may notify you when your local business listing goes live in Google Maps & Search
A new notification from Google My Business will tell businesses when their local listings go live. Google My Business (GMB) is rolling out a new feature to notify business owners when their local listings go live in Google Maps and…
Facebook receives $664,000 UK privacy fine, which could have been $1.9B under GDPR
A US FTC investigation could also bring billions more in potential penalties. Facebook has received a £500,000 fine ($664,000) in the UK resulting from the Cambridge Analytica data-harvesting scandal. The fine was imposed, according to the Information Commissioner’s Office (ICO),…