With the midterm elections coming up, Twitter users will have to brace themselves for a barrage of ads. But this time around, they’ll also be getting information on who paid for those ads and why they received said advertisement. Twitter…
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SEMPO Adds New Board Members, SEMPO Tahoe Builds Steam; Will SEMPO Survive?
A press released was announced today from SEMPO that they have elected three new board members. “The new SEMPO Advisory Board members are Chris LaSala, the Search Engine Marketing Channel Manager at Google; Neg Norton, the President of the Yellow…
Google Mobile First Index Expanding Within Next Several Weeks
Yesterday (as I covered at SEL), Gary Illyes from Google said at PubCon that Google will be rolling in more web sites into the mobile first index starting over the next several weeks. Google first began moving some sites into…
Bing Ads Expands Their Bing Partner Program
Bing announced this week that they have expanded their Bing Ads Partner program. Bing said “we are excited to announce the expanded Bing Partner Program.” The expanded program is available to partners in the United States, and some customers in…
5 Ways to Use FoMO in Your Online Marketing Strategy
It’s human nature to want to be “connected” or “in the know.” In the past, not knowing where new water and food sources are could result in death. The situation now isn’t as dire as it was before, but the…
What is SEM?
If you are coming to this article as a novice, I know what you are thinking. “Not another damned 3 letter acronym! Don’t we have enough?” Well, apparently not, and unfortunately there isn’t all that much we can do to…
International SEO: 5 ways to scale performance
The digital revolution has truly become a global phenomenon. In the European Union, Internet penetration reaches over 80 percent, with some countries reaching well above 90 percent. In China, there are 731 million internet users, representing only 53 percent of…
New Facebook Collection Ads Dramatically Boost Sales for Advertisers
Facebook’s Collection Ads have helped millions of companies boost their sales and drive discovery. The social media giant initially opted to go with image ads. But with video ads proving to be better at conversions, Facebook Collection Ads were soon…
Google shows ‘People also search for’ suggestions in ad results, too
The feature has been showing in paid search results for several months. This week, some marketers noted that Google’s organic “People also search for” box of suggested queries is showing up within the paid search results after a user clicks…
Google Acquires Flutter, Creator of Hand Gesture Recognition Technology
Google has made another technology startup acquisition, with the very interesting acquisition of Flutter, a company that has created gesture recognition technology to interact with online applications by simply using hand gestures. They have one app available currently, that allows…