Small businesses won big on Tuesday night when the House of Representatives passed JOBS Act 3.0. The bill passed on a 406-4 vote, a surprisingly solid consensus from a chamber that has gained infamy due to its present bipartisan differences.…
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What is CRM? Salesforce Provides Small Businesses with a Simple Explanation
Customer Relationship Management, or CRM, often gets small business owners eyes rolling. Saleforce recently created a simple, yet effective, video answer to that question targeted toward small businesses. What is CRM? Salesforce explains to small business why CRM is important…
Merkle: Search ad spending growth slowed again across Google, Bing & Yahoo in Q2 2018
Google CPC growth kept climbing, while Bing Ads and Yahoo Gemini saw a sharp drop in CPCs in Q2 2018. Search ad spending growth decelerated across the engines in Q2 2018, digital agency Merkle reported in its Q2 2018 Digital…
Yahoo News Moves Images & Video News Results To Top
Greg Jarboe reports Yahoo has added images and videos to the top of some of the Yahoo News search results. For example a search on apple options returns both image news results and video news results at the top of…
The Transformation of Search Summit: Strategies and tactics to harness the next generation of search marketing
Dedicated to the key trends affecting consumer behavior and search marketing today, this 1-day event will provide a host of insights and practical tips for business leaders, senior marketers and search specialists. The importance of search as a medium for…
How Alexa and Siri are changing SEO: AI and voice search
The Internet changes rapidly, which means marketers and business leaders must hurry to change with it. While most Internet searches were once done on laptops and desktops, people are now using their smartphones with similar devices to conduct searches for…
How to align your content strategy with your sales funnel
Nine times out of ten, a person will journey down a sales funnel prior to becoming a customer. Whereas in the past you could count on single-touchpoint, bottom-of-the-funnel marketing strategies, it’s now increasingly necessary to push consumers down the buying…
Google search adds dataset schema support to search results
Data nuts, here is your chance to get your data and charts looking pretty in the Google search results snippets. Google has announced support for datasets markup schema in the Google search results. This makes it possible for searchers to…
Amazon Set to Take on Facebook and Google in Digital Advertising Market
The digital advertising scene is about to get very interesting in 2018. After experimenting with various advertising products in the past, Amazon is now ready to make its presence felt and is seriously planning to challenge heavyweights Google and Facebook.…
How to use SEO for big ROI during back-to-school and other sales events
Contributor Karen Bone reviews how to use SEO and content campaigns to boost revenue before, during and after major sales events. While many of us enjoy longer vacations and sunshine during the summer, major retailers spend the warmer months…