Establishing a baseline and understanding historical trends helps forecast traffic trends and alerts you when traffic changes. Contributor Simon Heseltine lists steps you can take to predict incoming traffic and changes to your site. Have you ever had this conversation…
In its bid to become more than just a messaging platform, Slack has been collaborating with several companies to building integrations across apps. Called “Actions,” this simple shortcut lets you work with productivity tools like Asana, Zendesk, Jira, and Hubspot, among…
In any role, it can be all too easy to fall into a comfort zone; you figure out a method that works, perfect your execution and watch as the fruits of your labor flood in. And repeat. Of course, this…
It is well-known that in order to get a good return on investment in terms of marketing, online retailers need to be constantly in front of their customers. However, with the rise of online users, it is important these retailers…
Own a small business and struggle with SEO? Contributor Doc Sheldon has created a glossary of essential SEO terms to help small business owners improve their understanding and knowledge of SEO. If you are a small business owner with a grasp…
If you’ve ever made the switch from B2C or ecommerce to B2B marketing, you know there’s a world of difference. B2B offerings are generally much more expensive, with a very long lead-to-close time, and marketing needs to be addressed in…
A new notification from Google My Business will tell businesses when their local listings go live. Google My Business (GMB) is rolling out a new feature to notify business owners when their local listings go live in Google Maps and…
A US FTC investigation could also bring billions more in potential penalties. Facebook has received a £500,000 fine ($664,000) in the UK resulting from the Cambridge Analytica data-harvesting scandal. The fine was imposed, according to the Information Commissioner’s Office (ICO),…
Facebook has launched several updates for its Groups to help admins manage them efficiently and keep communities safe. The rollout of new tools, controls, and additional features are in line with the company’s focus on creating engagement in various communities…
With the midterm elections coming up, Twitter users will have to brace themselves for a barrage of ads. But this time around, they’ll also be getting information on who paid for those ads and why they received said advertisement. Twitter…
