Google is now rolling out a new look for the local panel in the mobile search results. The new look goes from the blue interface with text buttons to a white interface with rounded buttons. Here is the new look…
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Why Live Streaming Should Be Part of Your Marketing Strategy in 2018
More and more brands are using live streaming to reach their audience and promote their business. Companies like Facebook, Twitter, YouTube, Snapchat and, Twitch have invested millions of dollars to build and improve their own live streaming platforms. The idea isn’t…
Two Top SEM Firms Featured As Offering Poor SEM Results By WSJ
The Federal Trade Commission has received about 60 complaints involving ReachLocal since 2009 – roughly half of them filed within the past two years – and more than 180 complaints about Yodle over the same period, including more than 100…
Major Study Reveals What Kind of Video Content Drives eCommerce Sales
As the eCommerce industry has matured in sales and reach, it has realized it still has obstacles….namely engaging and persuading real people. To take this on, successful brands have embraced digital content to add a pop to their product presentation.…
Here’s why you should start thinking of content marketing as an SEO strategy
SEO is no longer about about low-quality, keyword-rich content. To make a website successful, SEO experts need a content marketing strategy. SEO (Search Engine Optimization) is a busy and dynamic market. As search engines regularly change their algorithms to take…
Google hotel search results testing ‘price insights’
Is the hotel you are about to book a good deal? Google can now tell you if you should book that hotel now. Google is now testing “price insights” in its hotel search listing results. Price insights show a searcher…
Echo Show Highlights Amazon’s Dominance in Home AI Technology
Amazon further distanced itself from Google with the launch of Echo Show, a voice-activated home smart assistant with a 7-inch touchscreen display. With the 7-inch screen, homeowners will be able to sing along through the lyrics on display, monitor security…
Facebook Successfully Lands Aquila Drone, Aims to Provide Global Internet Access
In May, Facebook’s Aquila program reached an important milestone. The solar-powered drone, which was developed last year, finally completed a second full-scale test flight without crashing. The testing happened just after sunrise at around 5:15 am in a remote part…
eBay’s Stock Takes Massive Tumble, Company Axes 300 Employees
This is not a good week for eBay. The company’s stocks took a massive tumble a day after revealing that it was slashing about 300 jobs in the Bay Area. eBay informed the Employment Development Department of California of its…
Bing Ads recommends updating final ad URLs to HTTPS if supported
With the Chrome update this month, now is a good time to change your final ad URLs if your site supports the HTTPS protocol. With Google starting to mark HTTP URLs as “not secure” in its Chrome browser this month,…