Social media marketing is in a near-crisis situation. Here’s what marketers must do to survive and thrive. I’ll admit it. I’m on a crusade to save social media marketing. Not that I think I can do that all by myself,…
Author: admin
How Artificial Intelligence Will Affect eCommerce in the Future
Over the past decade, there has been an exponential rise in the integration of artificial intelligence in many areas of our daily lives. You encounter it every time Amazon recommends a product for you, or when Google predicts what you…
Facebook opens up video ad opportunities to more creators as it takes Watch global
Ad Breaks are now available to Pages with 10,000 followers that have generated more than 30,000 one-minute video views during the past two months. Facebook is taking its video hub Watch global, but even bigger news for its video creators:…
Google’s somewhat-new guide to totally excellent ads
As responsive search ads make their way to an account near you, contributor and Googler Matt Lawson shares suggestions on how to implement all of the ad formats in one big happy account. Party time! It’s been a big year…
Now you can make edits to keywords, ads, campaigns, bids right from the Google Ads Overview page
Make quick changes on the fly from several of the cards featured on the Overview page. If you haven’t spent much time on the Overview page in your Google Ads campaigns, it might be time to take another look. Google…
Technical SEO checklist: a webmaster’s guide to on-page optimisation
Presenting a guide to carrying out all the on-page checks that webmasters and SEOs need to carry out to ensure a website is optimised for search. This checklist will bring together a lot of already published content from the site…
People Don’t Buy Products, They Buy Stories
Social media marketing expert and speaker Ben Malol was recently interviewed at Affiliate World Europe 2018 in Barcelona about how marketers should approach marketing. “I’d say the biggest key takeaway is that when marketers and advertisers actually go into this world, the first thing…
The Nitty Gritty Tips On How To Get YouTube Views and Drive Business
Every business should be using YouTube to engage their potential customers and create a sense of authority for their business. The problem is that most people don’t know where to start and don’t know how the YourTube algorithm works, so…
The ultimate guide to using Bing Webmaster Tools – Part 5
Contributor and Bing Chief Evangelist Christi Olson outlines the free publicity tools Bing offers in part 5 of our Bing WMT series. In the first four parts of this series, I reviewed the free tools Bing makes available to all…
Bing Ads Editor Adds Account Level Ad Extensions
Bing announced a new feature within the Bing Ads Editor. It now supports managing your account level ad extension associations from Bing Ads Editor. Bing is starting with managing specifically the Callout Extensions. Bing promises they will continue to “add…