Sure, Google is still bigger, but contributor Adam Dorfman notes that Bing has been introducing significant innovations. Here’s why the underdog search engine is worth another look. When Microsoft announced strong annual financial results July 19, the growth of the…
Social media marketing is in a near-crisis situation. Here’s what marketers must do to survive and thrive. I’ll admit it. I’m on a crusade to save social media marketing. Not that I think I can do that all by myself,…
Over the past decade, there has been an exponential rise in the integration of artificial intelligence in many areas of our daily lives. You encounter it every time Amazon recommends a product for you, or when Google predicts what you…
Ad Breaks are now available to Pages with 10,000 followers that have generated more than 30,000 one-minute video views during the past two months. Facebook is taking its video hub Watch global, but even bigger news for its video creators:…
As responsive search ads make their way to an account near you, contributor and Googler Matt Lawson shares suggestions on how to implement all of the ad formats in one big happy account. Party time! It’s been a big year…
Make quick changes on the fly from several of the cards featured on the Overview page. If you haven’t spent much time on the Overview page in your Google Ads campaigns, it might be time to take another look. Google…
Presenting a guide to carrying out all the on-page checks that webmasters and SEOs need to carry out to ensure a website is optimised for search. This checklist will bring together a lot of already published content from the site…
Social media marketing expert and speaker Ben Malol was recently interviewed at Affiliate World Europe 2018 in Barcelona about how marketers should approach marketing. “I’d say the biggest key takeaway is that when marketers and advertisers actually go into this world, the first thing…
Every business should be using YouTube to engage their potential customers and create a sense of authority for their business. The problem is that most people don’t know where to start and don’t know how the YourTube algorithm works, so…
Contributor and Bing Chief Evangelist Christi Olson outlines the free publicity tools Bing offers in part 5 of our Bing WMT series. In the first four parts of this series, I reviewed the free tools Bing makes available to all…
