Though not yet available in the toolset, buildout of verification within Bing Webmaster Tools is in progress. Bing has confirmed that it is actively building out verification tools within its Webmaster Tools set to enable verification of schema.org structured data…
I am not sure if this is new or happens on some queries but Besian Sopa posted on Twitter a screen shot of a Google Maps Local knowledge panel showing a circle in the map versus showing the typical marker…
Web Push Notifications are the popup that appears on the screen of the user whenever they access any browser on their system. It is a marketing technique that is used to make the customers engage with your website. This process…
Here are five ways to use search engine results and smart keyword research to help determine search intent for higher rankings. As digital marketers, we depend on search engines to properly categorize and prioritize search results based on their intention,…
Building landing pages? Contributor Jacob Baadsgaard has compiled a tried-and-true list of 15 questions to help guide you in creating and evaluating new landing pages. Landing pages are an important part of most online marketing campaigns. They are a great…
The US podcast industry had a great run in 2017. According to the latest joint study conducted by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC), the industry raked in $314 million last year. The IAB, which was responsible for…
Successful internet entrepreneur Gary Vaynerchuk recently spoke about how so many people continue to underestimate the amazing power of the internet to change their lives. Don’t miss the part about Facebook and Instagram about half way down below. Hint… this…
Ryan Deiss is the co-founder and CEO of DigitalMarketer, a highly successful online community and learning platform for digital marketers. Ryan recently talked about the challenges of going from founder and Chief Marketer to CEO and offered some great advice…
The Google Ads Team recently provided an interesting profile on how Denny’s focused their marketing on digital in order to reach people as they were making decisions on where to eat. In 2018 Denny’s decided to move away from traditional print…
Say what? Turns out you may be focusing on the wrong things if you’re fixated on click-through and conversion rates. Here are a number of reasons why. Last month I wrote extensively on the seeming lack of meaningful click-through rates…
