A recent survey of advertisers suggests that many are spending more on Amazon at the expense of traditional search. NEW YORK – Amazon has become the third largest digital ad seller behind only Facebook and Google. And more than 30…
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SMX East session recap: Aligning marketing with your customer journey
The session offered a sophisticated blueprint to calibrate marketing, sales and content for different personas at each stage of the buyer journey. NEW YORK – Aligning Your Messaging and Marketing With the Customer Journey, a session at the SMX East…
Is Facebook the only platform using 2FA for ad targeting purposes?
After Facebook confirmed it used two-factor authentication phone numbers to target ads, we questioned if other platforms did the same. Here’s what we learned. Last month, Facebook confirmed that when a user enters a phone number to protect their account…
Apple search ads expected to generate $2 billion in revenue by 2020
The ad units are on track to bring in $500 million by the end of this year, according to an industry analyst. Apple search ads are likely to generate $2 billion in revenue for the company in 2020, reports Apple…
Loose match types, bid-caching, and getting what you pay for in digital marketing
When a lack of advertiser control — whatever the platform’s motives — results in unintended purchases, trust inevitably erodes. As new close variants start trickling into search query reports, paid search marketers are still peeved at Google’s decision to expand…
Facebook Attribution now available to all advertisers
The attribution solution was in beta for more than a year. Facebook started beta testing an attribution solution for marketers to analyze the impact of their campaigns both on and off Facebook in March 2017. On Friday, the company released…
Expert management of Bing Shopping Ads just got easier
Look to Google Shopping Ads best practices for ways to maximize sales with Bing Ads. History has a knack for repeating itself. More than 100 years ago, Ford dominated with mass-produced automobiles until GM, and others eventually caught up.…
Developing a schema strategy for local business: An interview with Schema App’s Martha van Berkel
Semantic markup offers the most clear-cut opportunity to tell search engines about your small business website. Discover the benefits and learn how you can get started. Jamie Pitman: Martha, thanks for taking the time to speak to me. I’ve been…
The future of negative SEO, Part 6
Now that you know how to identify, prevent, stop and recover from a Negative SEO attack, here’s a look toward possible future threats you should arm yourself to fight. Now that you know how to identify, prevent, stop and recover…
Last Minute Tips To Use Mobile Search To Ramp-Up Holiday Sales & Beyond
This holiday shopping season is predicted to the the biggest ever for mobile commerce. A new survey from Deloitte expects that holiday sales from mobile devices will hit $36 billion this year, accounting for 5.1% of the $925 billion online…