Advertisers can leverage the data across text ads, shopping and most Bing search products available in the U.S. Advertisers are now able to leverage LinkedIn data for search campaigns on the Bing Ads platform. Microsoft made the announcement in a…
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What does Google’s “Speed Update” mean for mobile?
Yesterday, Google announced a major upcoming change to its mobile ranking algorithm. In a short blog post entitled ‘Using page speed in mobile search ranking’, it explained that starting in July 2018, page speed will officially be a ranking factor…
Barry Diller on the Internet Revolution: Really Young, Truly Radical, Very Troubled
Internet pioneer Barry Diller says that the Internet revolution is still really young. He also says that this truly radical revolution is right now a very troubled revolution. Barry Diller, Chairman and Senior Executive of IAC and Expedia, Inc., recently reflected…
Google Optimize and Session Quality Score: a brief guide
Google announced on its Analytics blog and at SMX East the launch of some intriguing updates to its Analytics platform. Notably a free version of Optimize 360 and a new metric, Session Quality Score. Optimize: what is it? Optimize 360…
Yandex: Beating Google in Europe’s biggest internet market
Welcome to the fourth in my series on alternatives to Google. It follows my piece No need for Google back in May and my in-depth reports on Ecosia, DuckDuckGo and Baidu. Today we turn to Yandex. Since we last covered…
A review of the payday loans algorithm in 2018
For several years, the search term ‘payday loans’ has regularly attracted more than 200,000 searches per month on Google.co.uk. Whether providing loans or generating leads, the payday loans industry has notoriously been big business and at its peak, was estimated…
5 UX tips for better SEO results
When Google’s Search Quality Senior Strategist Andrey Lipattsev was asked about Google’s most important ranking factors, he gave three: content, links, and RankBrain. We’ve known for a long time that links impact websites’ search rankings and Google has for a…
For HR, the Key to the Future is Embracing Technology for the Betterment of Humans
“The thing about human resources that I’ve noticed is that I think we are really approaching the time where the end of business as usual is happening and human resources and business follows as a consequence,” noted Gerd Leonhard, Futurist and Author…
Google.com mobile home page no longer just a search box, now shows Google Discover feed
Your mobile Google home page now shows Google Discover by default. If you visit google.com, Google’s home page, on your mobile device, you will no longer just see a simple search box. You will now see the new “Google Discover”…
Advertisers shifting budget from search to Amazon
A recent survey of advertisers suggests that many are spending more on Amazon at the expense of traditional search. NEW YORK – Amazon has become the third largest digital ad seller behind only Facebook and Google. And more than 30…