This holiday shopping season is predicted to the the biggest ever for mobile commerce. A new survey from Deloitte expects that holiday sales from mobile devices will hit $36 billion this year, accounting for 5.1% of the $925 billion online…
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Google adds new ‘family-led’ attribute to Google My Business profile
Joining the women-led and veteran-led icons is a new family-led icon for your Google local listings. Google has added a new attribute option to the Google My Business profiles for businesses that are owned and operated by families. The new…
When your ad testing strategy is just plain wrong
Rigorously testing your ads is a good thing… unless you’re testing the wrong things and tweaking your campaigns based on flawed conclusions. It’s a truism you often see repeated here at Search Engine Land and at industry conferences: You need…
New SEM Trade Organization?
A very detailed oriented thread is going on at Cre8asite Forums named After SEMPO: Should we Start a Trade Association?. With over a 146 replies so far, this can be the real thing. So join the discussion and have a…
Facebook to release first-party cookie option for ads, pull web analytics from Safari
Facebook follows Google and Microsoft in offering a solution to browsers that block third-party cookies. Facebook is the latest big digital ad seller to release a solution to address moves by browsers to kill third-party cookies. The company is releasing…
Google redesigns the Assistant for touch and digital transactions
The new capabilities help developers and further Google’s cross-platform Assistant strategy. Much of the discussion surrounding Google Assistant is focused on Google Home. But the Assistant is far more widely distributed on smartphones. Richer user interface on smartphones and displays.…
Bing Ads Editor now supports in-market audiences
Manage in-market audience associations in bulk. Bing Ads advertisers can now manage in-market audiences in Bing Ads Editor. In-market audiences, currently available only in the US, are comprised of people deemed to be in the process of making a purchase…
How Marketers Can Have a Great Voice in the C-Suite
Marketers often think that their voice is not listened to and that there is often a disconnect with C-suite execs. Unilever CMO Keith Weed said, “I often joke with my CFO, he counts where the money’s going, I say where…
Turo is the Airbnb of Cars and Rental Companies Hate Them
Turo, the Airbnb of cars, allows private car owners to rent out their vehicles either online or via a mobile app. Turo CEO Andre Haddad” says that business is booming and that people renting their cars for short durations are making as…
The Google expanded text ad CTR lift that never was
Contributor Andy Taylor shares his take on Google’s expanded text ads (ETAs), drawing comparisons to the new responsive search ad (RSA) format. Responsive search ads (RSA) are the hot paid search topic of the day. They give advertisers the ability…