With all this gushing about PPC and Google Remarketing campaigns, I strongly feel the need to let you know that I am not to be romanticized or this isn’t a sponsored post. I enjoy following remarketing best practices, and I’d…
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OTT is the Next Step in the Digital Revolution for Media Buyers
OTT is increasingly being tested by advertisers as more inventory becomes available, says Nicole Whitesel, SVP of Enterprise Strategy at Publicis Media. “In the past, OTT was seen as a nascent channel with limited reach,” said Whitesel. “I think now…
Google to kill off property sets within Search Console
Google says you can download the data from the interface or the API before they turn it off completely. This morning Google emailed verified Google Search Console owners that property sets is officially going away at the end of March. This shouldn’t come as…
Top 5 US Tech Companies to Reach Unicorn Status in 2018
In literature, the unicorn is a mythical creature that’s rarely seen. In the business world, however, a unicorn was originally defined as a software company based in the United States and “valued at over $1 billion by public or private…
Google / YouTube and brand safety: What’s next?
At the ripe old age of 20, Google is synonymous with internet search. The famous Silicon Valley brand long ago became a verb. Google Chrome remains the most popular web browser, leading on most mobile and desktop devices with more…
Mobile search and video in 2019: How visible are you?
Here at Search Engine Watch we know that video content is a great way to achieve and maintain visibility online, as well as being a successful means for providing engaging content for followers and prospective customers. A quick look at our Twitter feed is…
Using automation to boost PPC performance
Learn how automating bid management, scripts, error checking, reporting and ad copy can help marketers harness the power of automation to succeed in the fast-paced world of PPC. The number of advertising networks, features and management tools available to PPC…
Bing to publishers: Start using new Bing URL submission process for indexing now
Do you have new or updated content you want Bing to discover faster? Start using the new Bing URL Submission tool. Bing announced a new URL submission tool at SMX West 2019. Last week at SMX West, Bing announced it is…
It Takes Both High-Touch and High-Tech, Says Bank of America CEO
Bank of America has gone massively digital and it is now powering their growth. “We had a billion and a half logins to our apps last quarter,” says Bank of America CEO Brian Moynihan. “This is not theoretical. We are…
Why SEO and front-end developers are the perfect search marketing team
If you work in digital marketing, then you will have already heard a lot about the role of SEO and front-end development in creating popular websites. SEO and web development are often considered as incompatible as iOS and Android devices.…