One of the biggest problems digital marketers face is nuances to crafting high-quality SEO rich content. A great area of opportunity for marketers is their SEO alt text for images. We’ve all been to websites and the image is replaced by a…
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Bing’s ‘Quest for Intelligent Search’ at SMX East
The first SEO-related keynote at SMX East this week came from the Bing team and was entitled, “The Quest for Intelligent Search.” Featuring Christi Olson and Frederic Dubut, the presentation contained many insights into the core areas that search engines are investing…
Do you need a PPC management expert?
The eternal question for businesses both large and small: should you run your marketing in-house, or should you hire an expert? There are numerous factors to take into account including level of expertise, the complexity of the campaign, existing internal…
We Are a Marketplace That Sells Demand Generation, Says Grubhub CEO
“We are a marketplace that sells demand generation,” says Grubhub CEO Matt Maloney. “We sell growth. That’s what our primary product is. We’re not a logistics company. We do logistics because we know that’s an end to get to restaurant…
Millennials Love Airbnb and There Are 400 Million Millennials in China
The Head of Policy at Airbnb, Chris Lehane, says that they are seeing the same underlying dynamics and trends of millennials driving Airbnb growth in China that they saw earlier globally. With 400 million millennials living in China, the growth…
What does Google’s “Speed Update” mean for mobile?
In a short blog post entitled ‘Using page speed in mobile search ranking’, it explained that starting in July 2018, page speed will officially be a ranking factor for mobile searches. The catchily-named “Speed Update” (a feat of inventive naming on a…
All of Our Customers Will Move to the Cloud, Says Oracle CEO
“We have a big existing on-premise user base and I believe all of them will move (to the cloud),” said Oracle CEO Mark Hurd. “In fact, I was with a large group of our users just last night and they’re all…
Microsoft & Yahoo Shuffle Business Internally
While Microsoft and Yahoo move further apart from creating Microhoo, they both continue to make changes internally with the intention of building out a better search company. paidContent.org reports Microsoft is restructuring their Search Business Group. Microsoft is adding a new group focused…
Bing Ads Editor releases updates to make Google Ads imports faster, easier
The enhancements focus on reliability, speed and parity. Bing Ads has made a few updates to the way Google Ads imports work in Bing Ads Editor. Parity with web imports. The import and scheduling options in Bing Ads Editor (BAE) are now in…
Excel Fuzzy Lookup for SEO: Effortless 404 and site migration redirects
In recent years, the nature of SEO has become more and more data-driven, paving the way for innovative trends such as AI or natural language processing. This has also created opportunities for smart marketers, keen to use everyday tools such…