If you work in digital marketing, then you will have already heard a lot about the role of SEO and front-end development in creating popular websites. SEO and web development are often considered as incompatible as iOS and Android devices.…
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InMarket Audiences: How to find consumers in research mode
Google originally released InMarket Audiences in 2014 for Display and YouTube. A few years later, in 2018, Google released InMarket Audiences for search, and Bing followed suit this summer. So why should marketers care? InMarket Audiences allow advertisers to find users…
PPC 2018 in Review: These changes will have the biggest impact on advertisers in 2019
Significant shifts toward more automation affected nearly every aspect of the paid search landscape in 2018, and there were other important developments that will have a lasting impact in the new year. Major changes in SEM made waves throughout 2018…
How to keep your SEO team (and yourself) relevant
Weekly rank tracking. Optimization meetings with the media, copy, UX and dev teams. Monthly analytics reporting with the client. And decks. So many decks. With so much on one’s plate, it can feel like there is not much room for…
Introducing SEO for developers. It’s time.
Computer programming is making enormous innovative leaps on the web, evolving from crusty old-school AJAX, to jQuery, to reactive views that synchronize app states with single language frameworks. React and Vue are highly optimized for comparing pages loaded up in…
Blockchain the Technology is Overhyped, but Not Bitcoin
If you’re not very confident in global stability you should be long on Bitcoin says tech mogul Geoff Lewis. He says blockchain the technology continues to be somewhat overhyped, but at this point, he thinks bitcoins are probably relatively underhyped.…
GaryVee: Everybody’s So Over-Leveraged They Don’t Have Businesses
Gary Vaynerchuk says that startups are so over-leveraged that they don’t really have businesses, they have VC arbitrage machines for the next fundraising. He suggests to young VC funded entrepreneurs that they should realize this and actually build a business…
YouTube now counts ‘engagement’ for YouTube for action ads at 10 seconds, not 30
Google says the new attribution will better reflect the role of video in the customer journey. YouTube announced it is changing the attribution criteria for TrueView for action video ads. TrueView for action ads are designed for performance advertisers and…
The state of local SEO — get industry insights for 2019
Get real insights from real local marketers to power your 2019 plans. Local search is a broad field that’s constantly growing and changing, challenging marketers to keep up. No matter what kind of company they work for, today’s marketers need…
Mobile speed case studies: Push for faster page loads
If you are not feeling the need for speed, don’t be surprised if your site stalls. Contributor Anthony Muller shares three case studies showing why now is the time to make your web pages load like lightning. Google recently announced…