See average cart size, cost of goods sold, gross profit and more for your campaigns. E-commerce cart conversions columns now in beta in Google Ads Merchants running Google Ads Shopping campaigns can now see e-commerce cart data in the UI to gain…
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Neil Patel: Word-of-Mouth Marketing is the Best Form of Marketing
The best form of marketing by far is word-of-mouth marketing because it is not only free but inherently viral. Internet marketing pioneer Neil Patel dives into word-of-mouth marketing in his latest video and in a simple way explains how every…
Intel Acquires Pivot’s Smart Edge Platform: Eyes 5G Edge Computing Leadership
Intel announced it has acquired the Smart Edge platform from Pivot Technology Solutions, Inc., a “cloud-native, scalable and secure platform for multi-access edge computing (MEC).” Edge computing allows data collected by Internet of Things (IoT) devices to be processed and analyzed closer…
Oracle Announces Additional Hiring to Boost Cloud Services
Oracle is boosting its cloud efforts with an announcement that it is hiring some 2,000 new employees. While Amazon, Microsoft and, to some extent, Google have dominated the cloud market, Oracle sees ongoing opportunity to expand. Oracle has been making moves to…
Microsoft CEO Satya Nadella to Open NRF 2020 Vision: Retail’s Big Show
In a press release issued today, the National Retail Federation (NRF) announced that Microsoft CEO Satya Nadella is scheduled to deliver the opening keynote at the federation’s 109th annual convention. Microsoft has supported the NRF’s annual convention for over 20 years, leveraging…
There’s So Much Investor Subsidy In The Delivery Business Model, Says Domino’s CEO
“What we’re going to see here in the near term is that there’s so much investor subsidy into that (delivery) business model right now,” says Domino’s CEO Ritch Allison. “We’re not really sure where it’s going to shake out long term. There’s…
Bing offers a trio of new local search APIs
Each one performs different but complementary functions for enterprises and app developers. These days Bing Maps is highly focused on the enterprise, mirroring Microsoft’s turn toward cloud-based solutions with the ascension of CEO Satya Nadella. The company has stopped trying to…
How Do You Measure the Success of a Content-Driven Marketing Strategy?
Content marketing is reshaping ecommerce for companies large and small. That’s because marketing is about trust first and foremost and marketers are realizing that quality content builds trust quicker than traditional advertising. Tim Turner Forman of a new startup called The Tot and Matt Osias of Hawke…
5G Will Be the Fabric of Connectivity Around the World, Says Affirmed CEO
5G is really going to become the fabric of connectivity around the world, says Affirmed Networks CEO Hassan Ahmed. “The whole world is getting smarter,” he noted. “5G really brings blazingly fast internet access, new entertainment like virtual reality, and massive…
YouTube to phase out exact counts for public-facing subscriber numbers
Starting September 2, the platform will begin showing abbreviated subscriber counts for channels with 1,000 or more subscribers. YouTube is phasing out exact counts for public-facing subscriber numbers on channels with 1,000 or more followers, beginning on September 2. This update will…