Rural America has traditionally lagged behind the rest of the country when it comes to wireless access. Get far enough off the beaten track and wireless coverage pales in comparison to urban environments. According to an announcement by the Federal Communications Commission,…
Negative audiences help reduce wasted spend and prevent shoppers from being retargeted with products too many times. With the blurring of match type accuracy, PPC has become more about audience targeting than ever before. Ad platforms offer almost infinite ways…
Search behaviors are changing as users “ping pong” their attention across search results pages. We know the number of features like knowledge panels, images, local packs and other elements have proliferated in search results in recent years, and that has…
OnePlus is reporting the second breach of customer data in as many years. A member of the security team informed customers of the breach on the company’s support forums. According to the statement, some “users’ order information was accessed by an…
“The total amount of economic impact of 5G in 2035 is going to be $13.2 trillion,” says Qualcomm CEO Steve Mollenkopf. “You can think of (the growth of 5G) in two phases. One is a handset phase and the second one is…
Ford Motor Company released a video of its F-150 All-Electric Truck prototype to allay any fears from truck owners that the electric version would be the weak sister in the F-150 family. The company gathered a few F-150 owners to…
In January 2018, a lot of marketers expressed frustration with Facebook—some even gave up on the platform altogether—after noticing a sharp decline in the organic reach of their posts. Facebook’s Head of News Feed Adam Mosseri said that the company…
Germany made headlines a few weeks ago when it released its ‘security catalog,’ a set of rules for 5G deployment. Despite the German government stating no telecommunications company was excluded, it now appears Huawei may not qualify after all, according…
A look back, and ahead, at Microsoft’s search business. Ten years ago today, Microsoft launched Bing. A decade in, Bing’s evolution looks different depending on your perspective. After investing billions, Bing’s market share is still small, but Microsoft has stayed committed…
This year’s agenda, featuring 100+ search marketing presentations and two new tracks devoted to agency operations and local search for multi-location brands, is loaded with actionable tactics you can implement immediately to drive more awareness, traffic, and conversions. It’s the biggest agenda the Search Engine Land…
