Half of local SEOs have been working in the industry for at least a decade The majority of local SEO professionals appear to be happy in their jobs, according to BrightLocal’s 2020 Local Search Industry Survey. That’s the clear implication…
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Doing a Google import into Bing Ads? Here’s what you need to know
There are 4 key differences between the Google and Bing Ads so use this pre- and post-import checklist to make sure everything works correctly. You’ve spent a lot of time creating and optimizing your search campaigns. Endless hours in your…
Google patent application reveals hints to E-A-T and categorizing health sites
Google recently published a new patent application that was originally filed by Google back on August 10, 2018. The patent is named Website Representation Vector to Generate Search Results and Classify Website. Bill Slawski was the first to cover this…
7 Local Marketing Tips to Help You Make More Sales
Most small businesses want to spread the word about their product or service to as many people as possible. But after covering the cost of inventory, employee wages, utilities, taxes, and a host of other expenses, many of these businesses…
YouTube Generates $15 Billion a Year For Google
Alphabet released its fourth quarter results today and, for the first time, broke down how much money YouTube earns. According to the report, YouTube generated $15 billion in ad revenue last year, nearly doubling what it made just two years ago. As The…
Bing Ads bad account takedowns doubled in 2018
Third-party tech support scams, cryptocurrency and weapons ad content topped the areas of attention. Bing Ads doubled the number of accounts it took down year over year, suspending nearly 200,000 accounts in 2018. It also removed 900 million ads and…
What local SEOs should focus on in 2020
Four experts offer their top 3 recommendations for local search marketers. Predictions are cheap; strategic and tactical advice is much more valuable. To discover what leading local SEOs are thinking about in 2020, I asked a number of local experts…
Google’s mobile-first indexing guide update emphasizes the same content across site versions
New guidance has been added in numerous areas, including crawling, structured data, visual content and best practices. Google has updated its mobile-first indexing developers guide, the company announced on Wednesday. New guidelines were added in a number of areas, including crawling, structured…
Sophos Warns Of ‘Fleeceware’ Apps On The Google Play Store With 600 Million Downloads
Security firm Sophos has once again warned of the dangers of “fleeceware” on the Google Play Store. Fleeceware is a term for apps “where users could be charged excessive amounts of money for apps if they don’t cancel a ‘subscription’ before the…
Slack’s Troubles Mount: SEC Launches Investigation
Slack has not had a good week. On the heels of a CNBC report that Microsoft Teams is maintaining its lead over the messaging service, The Wall Street Journal (WSJ) is reporting that the Securities and Exchange Commission (SEC) has opened an investigation into…