As a small business owner, you fight big brands and a ranking system that favors them. How can you compete? Contributor Jamie Pitman shares 3 tactics to take on the competition by using smart and useful content. At every search…
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Branding opportunities on Amazon: Not just for retailers anymore
For brands selling on Amazon, it’s a no-brainer, but Merkle’s Danielle Waller suggests plenty of opportunities in other verticals. When you think about Amazon marketing and advertising, naturally the retail sector comes to mind. But Danielle Waller, Amazon capability lead…
Check Point Identifies Security Issue With Zoom URLs
Israeli security firm Check Point has worked with Zoom to fix an issue with Zoom vanity URLs. Vanity URLs give companies a way to add their branding to their Zoom URLs. Companies could even add a customized website to the…
Top 5 free backlink checkers you should be using
Backlink checkers cost a lot? Not necessarily. Check out these 5 free tools that do the job no worse than their paid alternatives. Website and page authority, as defined by the number and quality of backlinks, is one of the…
Bing Ads enhances Overview tab, makes it easier to save, share reports
Updates include the ability to add or exclude search queries from the Overview tab. Bing Ads is making several reporting updates for the web interface that are aimed at making it easier for advertisers to analyze their account performance. Share and save…
Spend less and get more with SEM targeting
During SMX East, Frederick Vallaeys, Justin Freid and Jon Kagan focused on match types, making targeting exclusions and audience intent to help advertisers find efficiencies. NEW YORK – With the rising cost of CPCs, it’s always a best practice to…
Used Car Sales Way Up – Defy Dire Expectations, Says Carvana CEO
Used car sales have defied the dire COVID related expectations, says Carvana CEO Ernest Garcia. “When it first hit there was no doubt that there was a huge hit to demand,” says Garcia. “We saw car sales drop 30, 40,…
When will we return to in-person events? Answer our survey
Whether fall in-person events are feasible, especially as schools and other venues are making fall plans, is up in the air. Sure, virtual events are all the rage, but the prevailing sentiment about in-person conferences, trade shows and networking events too…
WhatsApp Business Sees Ten-Fold Growth
WhatsApp has reported it now has some 50 million users of its WhatsApp Business app. Facebook has been working to monetize WhatsApp to help offset the $19 billion it paid to acquire the messaging platform. It originally looked at offering…
5 essential tips for optimizing your Google Ads Campaigns
Maximize your return, benchmark your potential, and get more results from your ad spend. If you are using Google Ads to advertise your goods or services, then you are making a conscious and significant effort to increase your business and…