Key stat: 64% of US LGBTQ+ members like brands that are willing to get involved in social issues, compared with 46% of adults overall, according to April 2024 data by YouGov.
Beyond the chart:
- Nearly a third (30%) of US consumers agree that brands should take a stand on political or cultural issues, up from 19% in 2019, per a survey by Morning Consult.
- Compared with 2021, a growing number of US marketers believe the benefits of LGBTQ+ inclusive marketing are increased brand loyalty, greater word-of-mouth, and stronger overall brand recall, per a March 2024 report by the Association of National Advertisers.
- Backlash and lobbying have driven companies such as Target, Mondelez, and Dell to hold shareholder votes examining their LGBTQ+-related marketing efforts. Meanwhile, other retailers, including Abercrombie & Fitch and Walmart, have released Pride-themed collections.
Use this chart:
- Prove the value of publicly supporting social causes.
- Advocate for inclusive marketing efforts.
- Showcase how inclusivity in advertising can positively impact brand perception among LGBTQ+ consumers.
