A test spotted in the wild shows Facebook’s Trending News acting as newspaper with specific sections — all while still maintaining the hottest news above the fold.
On Facebook, the Trending News stories that users have seen were likely to be the biggest, blockbuster stories. Until now. AdWeek has spotted a new iteration of Trending News that breaks up the stories into more consumable sections:
In the example found in the wild, the main trending articles still existed, but five specific categories were also present: Politics, Business, Science & Technology, Sports and Entertainment. While this is currently just a test, breaking this up would make sense for users who look to Facebook for news. It may also be a boon for marketers that have content that fit into specific category niches. Instead of needing to swing for the main trending fence, this functionality gives brands the ability to hit singles into a specific niche.
