ABM promises precise B2B targeting, but is it right for you? Learn the pros, cons and key considerations for implementing ABM effectively. In B2B marketing, the traditional approach of casting a wide net is increasingly being challenged by a more…
Year: 2024
South Korea Gift Card and Incentive Card Intelligence Report 2024: Market to Reach $9.1 Billion by 2028 – Total Spend by Consumer Segment, 13 Product Categories, and 7 Retail Sectors
The “South Korea Gift Card and Incentive Card Market Intelligence and Future Growth Dynamics (Databook) – Q1 2024 Update” report has been added to ResearchAndMarkets.com’s offering. Gift card industry in South Korea is expected to grow by 8.0% on annual basis to reach US$6.9 billion in 2024.The gift…
Disney announces Google partnership as it expands ad platform
Marketers using Google’s Display & Video 360 and The Trade Desk can now access ad inventory on Hulu and Disney Plus through DRAX. Disney Advertising is teaming up with Google and The Trade Desk to expand its Disney Real-Time Ad…
South Africa IT Industry Report 2024: Competitive Environment, Local and International Influencing Factors, Outlook, Industry Associations
The “The IT Industry in South Africa 2024″ report has been added to ResearchAndMarkets.com’s offering. Demand for software and hardware products is expected to remain strong. This includes demand for digital transformation solutions as businesses use technology and innovation to re-invent and improve their operations. Growth…
Foxy.ai Announces Groundbreaking AI Companion Platform with $1.5M in Funding and Celebrity Investors
Foxy.ai, a cutting-edge AI companion platform, proudly unveils its latest milestone: The successful closure of a $1.5 million funding round. Backed by a host of renowned celebrity investors, billionaires, and tech industry heavyweights, Foxy.ai is set to revolutionize digital interactions between fans…
Google promotes Liz Reid to head of Search
Cheenu Venkatachary is also replacing Pandu Nayak as lead of search quality and ranking. Cathy Edwards is moving to the Long-term Bets team. Google is making a number of changes to its executive team running Google Search: Liz Reid, who…
Are we becoming less curious about SEO?
There was a time when SEOs loved to second-guess Google algorithms. What happened? I noticed that an emphatic comment by Google’s VP of Search, Hyung-Jin Kim, at SMX Next in November 2022 passed without much discussion in the SEO community to this day.…
Printed Sensor Technology: Evolving to Meet New Market Demands, Reports IDTechEx
Sensors are vital in modern life. They measure a vast quantity of metrics and parameters, acting as the interface between the physical and digital worlds. Printed sensors can be produced in large areas on flexible substrates, reducing costs and unlocking…
Telco leaders convene at WBBA Congress to discuss digital transformation
Leading telecom executives, government officials, and industry experts recently gathered at the World Broadband Association’s (WBBA) Broadband Development Congress in Barcelona to discuss how telecom companies can harness technological change to adapt and thrive over the coming decade. The mood was one…
Google updates its page experience docs to clarify ranking signals
Core Web Vitals are a ranking signal but not other page experience signals. Google updated its page experience help documentation to clarify how Core Web Vitals metrics are used as a ranking signal. Google also clarified that other page experience…