New collaboration aims to expedite Colt’s ongoing digital transformation program Colt’s customers set to benefit from easier, faster access to a wide range of integrated global IT, cloud and digital infrastructure services including Network-as-a-Service – Colt Technology Services (Colt) the digital infrastructure…
Year: 2024
5 key stats on how mobile apps boost physical, digital sales
Two-thirds of US smartphone users will use shopping/retail apps by 2025, according to our forecast. As the competition for consumer dollars heats up, mobile apps can help retailers reach a more engaged audience and enable a more omnichannel shopping experience. Here are…
What is ad hijacking and how do you protect your brand from it?
What is ad hijacking? Ad hijacking is when an affiliate mimics a brand’s ads to steal clicks and revenue on their trademarked keywords. Affiliates do this to trick you into clicking on their ad instead of a real one from…
Consumers’ purchasing behaviors are increasingly dictated by price
The trend: Consumer spending is holding up, although shoppers’ search for value is becoming more evident. Total retail sales—excluding autos and gas—were up by 1.82% year over year (YoY) in the first four months of 2024, according to the CNBC/NRF Retail Monitor.…
6 Amazon marketing strategies to implement in 2024
Learn top Amazon marketing tactics you need to boost visibility and sales, from leveraging Amazon ads to investing in high-quality videos. Here are six marketing strategies to help you grow your sales on Amazon in 2024. 1. Cover the basics…
4 ways your first-party data strategy can put consumers first
1. Start small and intentionally “Everyone has almost too much data, and they don’t know what to do with it. And because it can be very overwhelming to try to wrangle all that data at once, start small and build…
AKOOL Celebrates 2 Million Users Milestone Following Rapid Expansion of AI Tools
Breakthrough in Video Translation Technology A significant contributor to AKOOL’s recent success is its revolutionary video translation feature. This tool empowers businesses to effortlessly translate video content, enabling them to expand their reach and effectively engage audiences in new markets. By overcoming…
AML RightSource Named to FinTech Global’s FinCrimeTech50 List
The FinCrimeTech50 list emerges against a backdrop of escalating global financial crime, spurred by rapid technological advances and complex geopolitical and economic challenges. This year’s theme focuses on the adoption of cutting-edge technologies, such as artificial intelligence, which both criminals…
Mediavine Joins Ad Net Zero to Accelerate Sustainability Progress in Ad Tech
Ad Management Firm is Among the First Publisher Partners in the Climate Action Group NEW YORK, May 7, 2024 /PRNewswire/ — Mediavine, the largest exclusive full-service ad management firm in the U.S., today announced it is joining Ad Net Zero, the sustainability trade association…
Google Performance Max For Marketplaces: Advertise Without A Website
Highlights Google launched Performance Max for Marketplaces to let sellers advertise marketplace products without a website. It opens Google Ads to more sellers by removing certain requirements. Impact could be major, but depends on adoption by big marketplaces. Google has…