The new feature delivers category-level insights, offering actionable recommendations to optimize campaigns.
Google Ads added a new Categories tab under the Products section. It appears to pull from the google_product_category attribute.
Why we care: These ecommerce insights may give you a clearer view of performance metrics, demand trends and actionable recommendations to drive more clicks and sales.
How it works:
- Performance insights: Understand what’s driving success in your campaigns and where improvements can be made.
- Demand trends: Stay ahead by spotting shifts in consumer interest at the category level.
- Actionable recommendations: Get tailored suggestions for boosting your return on ad spend (ROAS), including tips on pausing underperforming categories and optimizing top-performing ones.
What to watch out for. Some advertisers wonder whether Google will correctly categorize products.
First seen. This update was first brought to our attention by Aleksejus Podpruginas on LinkedIn:
Bottom line: These insights could help you fine-tune your strategies and possibly outpace the competition, all from the convenience of the product page.
