Google allows advertisers to separately manage consent for website data and imported/uploaded data, now available in select accounts.
Google Ads is rolling out a new data privacy feature, giving advertisers more control over user consent management.
Why we care. As privacy concerns grow, and with cookies not going anywhere (for now at least) this update allows for more granular control over how personal data is handled in advertising campaigns, which aligns with Google’s plans to give users more control.
Details:
- New “Consent settings” tab added to Data Manager in Google Ads.
- Separate settings for website data and imported/uploaded data.
- Limited availability, with select accounts having access.
What to watch. How widely Google rolls out this feature and whether it becomes a standard part of the Google Ads interface for all users.
First seen. We were alerted to this update on the PPC News Feed blog:
Bottom line. Advertisers should check their accounts for this new feature and review their consent settings to ensure compliance with data privacy standards.
