Identify and overcome team dysfunctions within your agency, ensuring all teams operate at their highest potential. Agencies have several teams, some of which are formed over the years and some that come together quickly as new hires join and new…
Month: August 2024
Google introduces YouTube creator-based audience targeting
You can now create remarketing audiences based on specific YouTube creator videos, expanding targeting options beyond your own channel. Google Ads now allows advertisers to create remarketing lists based on viewers of specific YouTube creator videos, unlocking new possibilities for targeted…
10th Anniversary of ADAS highlights Philippines’s ongoing Modernisation Programme
The 5th edition of Asian Defense and Security Exhibition (ADAS) will take place from 25 to 27 September 2024 at World Trade Centre, Manila Philippines. Organized by APAC Expo, the biennial event comes under the auspices of the Office of the President, Department of National Defense,…
Flipster Announces Partnership with Orderly Network
Flipster, one of the leading crypto derivatives trading platforms, is excited to announce its partnership with Orderly Network. This partnership combines Flipster’s strengths in derivatives trading and Orderly Network’s expertise in DeFi, with the goal of enhancing user engagement and offering exclusive rewards.…
Independent Analyst Study Shows Rhapsody Data Integration Delivered Significant ROI
Rhapsody, a global leader in digital health enablement and interoperability, today announced the results of a 2024 Forrester Consulting Total Economic Impact™ (TEI) study. The study reveals a significant 193% return on investment (ROI) over three years for interviewed health technology…
Harry’s selects Recharge as enterprise subscription solution to power growth and retention
Recharge – the leading subscription platform – today announced that Harry’s, the men’s grooming brand committed to bringing better personal care experiences to people every day and flagship brand of Harry’s Inc., selects Recharge as their enterprise subscription solution. Founded…
Google’s Top stories looks broken: Are news publishers to blame?
International publishers are overtaking local news brands in Google’s Top stories, raising questions about search relevance. News publishers have been working harder than ever to squeeze search traffic out of Google. Just when editors start to feel confident that they’ve…
5 ways to transform the customer experience with AI
AI offers powerful tools for crafting amazing customer experiences — especially if you run them on a connected ecosystem Many C-level executives are convinced AI is a must-have competitive tool. According to a recent study from IBM’s Institute for Business Value,…
The SMX Master Classes kick off today! Don’t be left behind.
You are entering a FOMO-free zone. Secure your spot at the SMX Master Classes now for invaluable live training + Q&A! Ah, 2024. Just another quiet, uneventful year. Not?! Between endless algorithm updates and ad type rollouts, AI Overviews rewriting…
IAS to Participate at Upcoming Investor Conferences
Integral Ad Science Holding Corp. (Nasdaq: IAS), a leading global media measurement and optimization platform, announced today that Lisa Utzschneider, CEO, and Tania Secor, CFO, will participate in fireside chats at the following investor conferences: Citi’s 2024 Global TMT ConferenceThursday, September 5, 2024,…