CEO Fidji Simo described Instacart as ‘the best advertising platform’ and credited its success to shoppable display and video ad formats. Instacart’s ad revenue was up 18% in the final quarter of 2023 to $871 million. The online grocery shopping…

CEO Fidji Simo described Instacart as ‘the best advertising platform’ and credited its success to shoppable display and video ad formats. Instacart’s ad revenue was up 18% in the final quarter of 2023 to $871 million. The online grocery shopping…