Learn how Google’s out-of-order ad promotion in search auctions impacts ad positioning and advertisers’ strategies. During the ongoing DOJ antitrust trial against Google, the company reiterated it sometimes shows lower-ranked ads ahead of top-ranked ads. This practice is known as out-of-order ad promotion.…
The public is finally able to see an “embarrassing” document from its antitrust trial that speaks volumes about the company’s mindset. Google has been working to keep documents out of the public record and keep some of the trial proceedings…
Columnist Garrett French explains how local businesses can improve their online visibility by becoming a part of the local ecosystem, both online and off. If you’re just in Yelp or the Yellow Pages, you’re not truly “local” yet. You’re missing…
Looking for options to hold down brand CPC on Bing Ads? Contributor Andy Taylor shares strategies for those programs observing significant increases. Just a few weeks ago, I wrote about the bizarre Q4 rise of brand text ad cost per click (CPC)…
Google is killing off yet another product, Google Podcasts, with plans to move all podcast features to YouTube Music. When it comes to killing off tech and making confusing changes to its product lineup, Google wins the gold star, hands…
Signal is preparing for a quantum computing world, unveiling a new protocol designed to be resistant to quantum computers. Quantum computing is a revolutionary advance in computing, one that threatens to obsolete existing encryption and security standards. Signal, one of…
Columnist Casie Gillette recaps a session from SMX Advanced on how to identify and respond to algorithm updates in an era where they are rarely announced or confirmed by Google. Times have changed. Gone are the days of yearly algorithm…
Contributor Brett Middleton explores the current challenges and opportunities facing this budding industry, given the differences in local, state and federal regulations across the US. The cannabis industry is one of the fastest-growing in the US, with a diverse and…
Governor Katie Hobbs is telling critics not to rule out TSMC’s Arizona plant as a “paperweight,” saying it may be upgraded. TSMC has been building a semiconductor plant in Arizona, but the project has been mired in issues. Among the latest…
Wesley Young of the Local Search Association provides 5 tips to create a seamless search-to-purchase experience for your local business. There are a lot of buzzwords that purport to describe the latest digital marketing strategies for brick-and-mortar stores: multi-channel, cross-channel, online-to-offline, and…
