Paid search automation isn’t just for ecommerce. It is also an effective tool for B2B lead generation. Here’s how to make it work for you. At SMX Next in November, I was honored to give a talk on making automation…
Year: 2023
FTC Wants to Eliminate Noncompete Agreements
The Federal Trade Commission has proposed a rule that would ban noncompete clauses in the US labor market. Noncompete clauses are a common part of many employment agreements, barring an individual from working for a competing company when their employment…
5 Best Tips To Improve eCommerce User Experience
With the increasing competition in the eCommerce market, it has become challenging to keep the clients interested long enough to make the sale. Around two billion people purchase goods or services online. In fact, by 2025, world eCommerce sales are likely to…
Bing Testing New Search Results Design
Bing is testing a new search results layout that changes the color of the logo from gray to the yellow/orange, changes the color of the search button and removes the gray background color from the right side rail. Bing has…
Google Ads turns 22: A look back at the biggest changes and advances in search
A lot has happened over the years from testing newspaper and audio ads to automation and Performance Max stepping in and taking over. Every five years Search Engine Land likes to put together a sort of birthday tribute to the…
Why SEO experts rarely share actual success stories
Curious about anonymized screenshots showing supposed SEO wins? Let’s uncover why there seem to be more horror stories than successes in SEO. Most SEO experts are still afraid to publish their success stories, with a few notable exceptions. Many are…
Google updates Ads Policy Requirements
The policies are designed to ensure a safe and positive experience for all Google users. Google has just released updated policy requirements for the month of December. Their help page reads: On February 21, 2023, the About Our Policies section…
Apple Ratings is coming to iOS 14, how disruptive will it be?
The company may use device location to ensure review integrity. Apple Maps currently relies on Yelp and TripAdvisor for local business reviews and related content such as images. That could begin to change with iOS 14; the question is: how…