This new report now shows why some pages are not being served as HTTPS. Google has added a new HTTPS report within Google Search Console that not only shows which pages are being served under HTTPS but also why the…
Year: 2023
Why marketers need identity to build consumer trust in a cookieless world
Marketers must have the right walled garden and publisher relationships, linked to a strong identity foundation, in order to establish and sustain trusted consumer relationships. For years, cookies were the connective links that helped marketers understand and reach consumers, but…
This day in search marketing history: January 17
The Google Speed Update, plus: links important for ranking, cross-device conversions, SOPA, Google Alerts and more. Google Speed Update: New ranking algorithm designed for mobile search In 2018, Google announced the “Speed Update” – a new ranking algorithm designed for mobile…
Video: Ginny Marvin, our Editor-in-Chief, on the Periodic Tables of PPC
We also chatted about her career, PPC versus SEO, natural language in search and some controversial topics in Google Ads. Ginny Marvin is technically my boss, but it wasn’t weird at all sitting down with her and chatting about search marketing.…
Microsoft Now Offering Unlimited Vacation to Some Employees
Microsoft is giving salaried employees in the US a major perk, offering unlimited vacation under its new “Discretionary Time Off” policy. Companies are trying to find a new normal post-pandemic, and Microsoft’s change to its vacation policy is being pitched…
Shopify: We Are Arming The Rebels
“We are arming the rebels… the entrepreneurs, the small business owners, the independent brands, and the rebels are winning,” says Shopify President Harley Finkelstein. “It feels like the retail world that would have existed in 2030 was pulled back to 2020. We…
Bing Tags Hangs It Up & Shuts Down
Bing Tags, which launched two years ago as Bing Linked Pages and then renamed and did an expansion about a year ago, has hung up the project and shut down the feature. Bing closed down Bing Tags on June 14,…
How Google Autocomplete works
Here’s what you need to know about Google Autocomplete, how it generates predictions, and why it has moved away from making “suggestions.” When you go to the Google homepage, you’ll most likely know what you’re about to type into the…
LinkedIn Automation Security: Learn How Can It Assist In Enhancing Your Business
What Is LinkedIn Automation Security? Using LinkedIn automation can be a great way to improve the efficiency of your outreach efforts and get the most out of your account. However, it’s important to use automation with care. Some automated tools…
This day in search marketing history: January 8
A shift from keyword research to intent research, plus: search engines taking data from SEOs, PPC spending/budget cuts, and more. Intent research vs. keyword research In 2020, Frédéric Dubut of Bing told us: “Keyword research are probably going to become slowly…