Plus, Apple updates its Maps and standalone Gmail campaigns are becoming read-only on July 1. Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read…
Year: 2023
17 tips to improve your AI-assisted content creation process
Are you using AI tools for content creation? Ensure your process is as best it can be when you follow these 17 tips. By now, we already know how AI tools like ChatGPT can aid us in content creation, keyword research and other SEO-related tasks.…
Code-free custom conversion, and 5 other new Microsoft Ads updates
The new features aim to increase efficiency and help advertisers better target their campaigns. Microsoft has just announced six new updates for March. Let’s dive in. What’s new. Code-free custom conversion setup wizard UET tags with deletion option Custom combinations…
Senators Introduce Bipartisan Bill Taking Aim at TikTok & Foreign Tech
A bipartisan bill has been introduced to the Senate, one that would take a comprehensive approach to foreign tech. Concerns have been growing about TikTok and the threat it poses to privacy and security. In addition to TikTok, US officials…
Walmart Is Permanently Closing Its Last Portland Stores
Walmart is permanently closing its last Portland, OR stores, citing a failure to meet financial expectations. According to KPTV, Walmart plans to close its remaining two Portland locations in late March. “The decision to close these stores was made after…
Bing Tests Sub Secondary Level Deep Links In Search Listings
Bing is running an experiment with their deep links in the search results. Now Bing is testing displaying sub or secondary level deep links for some search results. That means that under a search listing that has deep links, you…
Google adds 4 new features for Performance Max campaigns
The new features are meant to help advertisers understand and diagnose issues, and improve performance. Google Performance Max campaign users will soon notice four new features in their accounts. What’s new. The four new Performance Max campaign features are: Seasonality adjustments are…
China Is Leading the US in 37 of 44 Key Technologies
As the trade and tech war between the US and China heats up, a new report says China is leading in 37 of 44 key technologies. The Australian Strategic Policy Institute (ASPI) conducted a study that was funded by the…
[This week] Actionable search marketing training & live Q&A
Explore the hottest topics in search alongside industry legends all from the comfort of your own computer. Don’t miss your final chance to unlock live, tactical search marketing training with trusted industry experts: Reserve a seat at your choice of SMX Master Class now and join us…
4 new Google Performance Max features are coming soon
The new features can help advertisers optimize their budget across channels in real-time and adapt to fast-changing consumer trends. Google is adding four new Performance Max (PMax) features, but won’t say when they will be rolled out. Campaign-level brand exclusions –…