Follow these 13 steps to creating, optimizing and promoting ebooks that deliver meaningful content marketing results. As far as lead magnets go, an ebook is a great one. A well-written, well-designed, optimized ebook can be an enticing appetizer for your…
Here are ways to build a strong values-based culture to strengthen your agency and drive the results you seek. One of the best things about starting your own business is that you can set it up to reflect your values.…
Virgin Orbit is laying off 90% of its workforce and ceasing operations after failing to secure needed funding. According to CNBC, CEO Dan Hart broke the news to the company’s employees late Thursday afternoon. “Unfortunately, we’ve not been able to secure…
Walmart is making a major move into retail software and services, teaming up with Salesforce to sell its solutions to other retailers. Walmart revolutionized the retail market thanks to its focus on logistics, fulfillment, and delivery. The retail giant is…
Microsoft Bing has announced they’ve added a new feature to the school snapshot boxes on the right hand panel — the school’s rating. They’ve added school ratings, rankings and academic indicators directly in Bing Snapshot. Microsoft says this works for…
Plus, four tools to check for your title changes in SERPs Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest…
Microsoft has taken the wraps off of Loop, the company’s online collaboration tool, making it available in public preview. Microsoft bills Loops as: “Designed for co-creation, it brings your team and ideas together in one place.” The tool aims to…
Learn four tips to improve your website so it won’t just survive a Google core update – but maybe even thrive. Google updates come and go. And sometimes websites pay the price. When this happens, it can be tough when you’ve…
Optimize your PPC campaigns to improve your paid search results and ensure you get full value from your entire marketing program. In paid search, your most effective and cost-effective strategy should be to leverage your own valuable brand equity. Your…
Amazon is shutting down popular camera review site DPReview.com, ending a 25-year run. DPReview.com established itself as the destination for in-depth reviews of cameras and various photography equipment. Amazon ultimately acquired the company in 2007, roughly nine years after its launch. “Dpreview.com…
