We’re looking for a few skilled search marketers who specialize in content and creative. In two weeks, we’ll be hosting our first SMX Report event. The response has been amazing to this single day virtual event. SMX Report features both SEO and…
Year: 2023
Should you create device-specific PPC campaigns?
Columnist Aaron Levy, a big advocate of PPC segmentation, discusses the pros and cons of device-specific AdWords campaigns and shares tips on how to get started. The PPC world at large was not pleased. I think I speak for many of my peers when I…
IBM Retires Its Education Cloud Platform Just Two Years After Launch
IBM announced it is retiring its Education Cloud service, barely more than two years after touting it as a way to help institutions tackle remote learning. IBM explained the decision in the deprecation announcement: IBM continues to evaluate its service offerings…
Reddit Promises Accessibility Improvements In Official App
Reddit is promising accessibility improvements in its official app the day after third-party apps are set to shut down. Reddit will begin charging third-party apps for API access on July 1. As a result, many apps are set to shut down…
Bing For Schools Offers Ad-Free Search Experience, SafeSearch Filtered Content & Lesson Plans
Bing announced Bing For Schools today, a new program designed for K-12 US schools, scheduled to launch later this year. In an effort to help schools teach digital literacy skills, Bing For Schools will offer an ad-free search experience with…
Australia’s showdown with Google has profound implications for domestic businesses and other digital platforms
The proposed legislation could create an untenable position for search engines in Australia, and Google’s threat to shut down search could affect traffic and domestic businesses across sectors. Last month, Google threatened to shut down its search engine in Australia if the…
SUSE Linux Enterprise Embraces Confidential Computing
SUSE has released SUSE Linux Enterprise 15 Service Pack 5 (SLE 15 SP5), touting it as the first Linux distro to embrace confidential computing. Confidential computing is an important security feature that protects data at all stages of the process,…
Commercial success: 3 last-minute PPC tips to pump up the effectiveness of Super Bowl LI TV ad buys
Columnist Purna Virji shares her tips for advertisers in capitalizing on game-day search volume. Ah, Super Bowl Sunday. There is no bigger day for football — or advertisers. And whether they’re on their couch or at a neighborhood watering hole,…
Announcing the Search Engine Land Mentorship Program for SEO and PPC
Applications will be open today and close July 2. The program will run August – October 2021. Only 2% of SEO or PPC professionals took traditional classes to learn search marketing, according to an informal Twitter poll I issued this week. The…
Linux Distro Reviews: Fedora — The Distro In Red Hat’s Shadow
In our ongoing Linux Distro Reviews series, we’re taking a look at some of the most popular Linux distros, especially from the standpoint of users looking to switch from Windows. In this review, we’re taking a look at Fedora Linux. Background Fedora…