Microsoft is improving the mobile Teams experience by making it easier to join a meeting. In a Microsoft 365 Roadmap entry, Microsoft outlined a number of steps it is taking to make the mobile Teams experience simpler and easier: We…
Year: 2023
Ecommerce brand debuts AI-generated product review summaries
Using ChatGPT, retailer Newegg now highlights pros and cons, plus summaries of customer reviews on product pages. Newegg, an American online retailer, now summarizes customer reviews using ChatGPT, the company announced. The AI-generated summaries of customer reviews – called Review…
Margin-based tracking: 3 advanced strategies for Google Shopping profitability
Don’t settle for basic revenue metrics. Implement margin-based tracking to uncover high-profit opportunities for your Shopping campaigns. Are your Google Shopping campaigns profitable? Tracking your PPC performance will help you make better business decisions. You can unlock data beyond basic revenue metrics by implementing…
Amazon CEO: ‘Every Team Is Working on Generative AI’
Amazon is going all-in on generative AI, with the e-commerce and cloud giant investing heavily in development. Amazon was late to the generative AI party, unveiling its Bedrock platform well after OpenAI’s ChatGPT, Microsoft Bing Ai, and Google Bard. In…
Reviews & other UGC more influential for consumers than search engines & ads [Study]
After ratings and reviews, search engines had the greatest influence on buying behavior. It’s well-established that ratings and reviews are widely consulted and have a significant impact on consumer purchase decisions. A new study from TurnTo affirms this and provides some additional color and…
Study: Bing And Yahoo Search Share Largest On Internet Explorer Browser
Internet Explorer (IE) is the browser where the most “non-Google” searches happen, according to data from ad network Chitika. The company analyzed “hundreds of millions of ad impressions [in the US and Canada] from within the Chitika Ad network” earlier…
Google testing links directly in Search Generative Experience snapshot answers
Google’s SGE’s AI-generated answers have failed to cite sources. This test aims to correct that. Here’s what it looks like. Google is testing showing links directly in the snapshot answers generated by Google’s new Search Generative Experience. The links appear within…
Nokia Introduces Two New High-End Feature Phones
Nokia has introduced two high-end phones reminiscent of those that once put the company at the top of the cellphone market. Nokia dominated the cellphone market before the introduction of Apple’s iPhone and Google’s Android. While iOS and Android smartphones…
How to build an SEO-forward culture in enterprise organizations
Learn ways to navigate the challenges of getting SEO buy-in and managing stakeholders in enterprise settings. In my SEO career, I’ve worked with various enterprise organizations, including major CDNs, encrypted email providers, American insurance companies, and commercial passenger airlines. One underlying challenge…
How AI can uncover new insights and drive SEO performance
Columnist Jim Yu believes that by incorporating the power of artificial intelligence (AI) and deep learning, search marketers can move beyond simple observations and find new patterns in user behavior. Google announced that it had added RankBrain to its algorithm, cementing the…