Having an SEO-friendly URL structure can help search engines and users alike navigate your website more easily, potentially giving you an edge over the competition. To explain the basics, contributors John Lincoln and Brian Dean have put together this helpful…
Learn how Google’s out-of-order ad promotion in search auctions impacts ad positioning and advertisers’ strategies. During the ongoing DOJ antitrust trial against Google, the company reiterated it sometimes shows lower-ranked ads ahead of top-ranked ads. This practice is known as out-of-order ad promotion.…
The public is finally able to see an “embarrassing” document from its antitrust trial that speaks volumes about the company’s mindset. Google has been working to keep documents out of the public record and keep some of the trial proceedings…
