AWS has announced it is now FanDuel’s Strategic Cloud Provider, expanding the relationship between the two companies. FanDuel is ‘the leading sports gaming company in the US.’ The company is looking to its expanded relationship with AWS to help it…
Month: September 2023
Using social metrics + SEO + questions to create content that drives inbound traffic
How do you create great content that captures organic search and social traffic alike? Columnist Matthew Barby explains his method for identifying content themes and topics. Content marketing delivers results when it addresses what potential customers are searching for and…
The big problem with PPC attribution modeling no one is talking about
The question of which attribution model to use in paid advertising is a tough one to answer, and columnist Andreas Reiffen explains why. Recently, I was asked to comment on my favorite attribution model for paid advertising. Off the top…
AWS Scores Strategic Cloud Provider Deal With FanDuel
AWS has announced it is now FanDuel’s Strategic Cloud Provider, expanding the relationship between the two companies. FanDuel is ‘the leading sports gaming company in the US.’ The company is looking to its expanded relationship with AWS to help it…
Community Marketing 101
Since the dawn of the internet, people have been drawn to online communities for collaborating and advancing knowledge. Discussions that previously took place in the depths of Usenet are now emerging on Reddit. In a matter of seconds, you can…
Bing Relaunches, Features New Social Sidebar, Snapshots
Bing announced a relaunch of its search engine today, with a big emphasis on bringing social into search. But wait! Didn’t Bing already have social as part of its search experience? Yes, but now the search engine hopes to do…
AdWords Express launches notifications for calls from search ads
Advertisers can now rate calls and be notified of missed calls. After launching goal tracking in the platform last year, AdWords Express, the simplified ad platform designed for small business, is adding support around calls to a business with two types of call notifications.…
YouTube pilots longer, less frequent ads on TV app
The platform is also trialling a new ad countdown timer, which is set to replace the ‘video will play after ads’ message. YouTube is testing longer but fewer ads on its connected TV app. The platform is hoping to improve…
SEO for Lawyers – What to Know
In the legal field, there are many ways to stand out from your competitors. You can have a bigger office, more staff members, or even better marketing strategies than other lawyers in your area of practice. One crucial way to…
Improving e-commerce text ads with ad customizer data feeds
No more keyword-stuffed ad copy, please, says contributor Joe Martinez. Instead, use ad customizers to update feeds and shift your focus to value-based advertising that will drive sales. While shopping ads are arguably the most important form of Google advertising for e-commerce…