Columnist Garrett French explains how local businesses can improve their online visibility by becoming a part of the local ecosystem, both online and off. If you’re just in Yelp or the Yellow Pages, you’re not truly “local” yet. You’re missing…
Month: September 2023
Bing Ads brand CPC taking the elevator — up
Looking for options to hold down brand CPC on Bing Ads? Contributor Andy Taylor shares strategies for those programs observing significant increases. Just a few weeks ago, I wrote about the bizarre Q4 rise of brand text ad cost per click (CPC)…
Google Is Ditching Google Podcasts In Favor of YouTube Music
Google is killing off yet another product, Google Podcasts, with plans to move all podcast features to YouTube Music. When it comes to killing off tech and making confusing changes to its product lineup, Google wins the gold star, hands…
Signal Announces Quantum Computing Resistant Encryption Protocol
Signal is preparing for a quantum computing world, unveiling a new protocol designed to be resistant to quantum computers. Quantum computing is a revolutionary advance in computing, one that threatens to obsolete existing encryption and security standards. Signal, one of…
What advanced SEOs need to know about algorithm updates
Columnist Casie Gillette recaps a session from SMX Advanced on how to identify and respond to algorithm updates in an era where they are rarely announced or confirmed by Google. Times have changed. Gone are the days of yearly algorithm…
What’s different about digital marketing in the cannabis industry?
Contributor Brett Middleton explores the current challenges and opportunities facing this budding industry, given the differences in local, state and federal regulations across the US. The cannabis industry is one of the fastest-growing in the US, with a diverse and…
Arizona Governor: TSMC Plant May Be Upgraded
Governor Katie Hobbs is telling critics not to rule out TSMC’s Arizona plant as a “paperweight,” saying it may be upgraded. TSMC has been building a semiconductor plant in Arizona, but the project has been mired in issues. Among the latest…
‘Omnichannel’ may never catch on, but it’s the next big thing for local
Wesley Young of the Local Search Association provides 5 tips to create a seamless search-to-purchase experience for your local business. There are a lot of buzzwords that purport to describe the latest digital marketing strategies for brick-and-mortar stores: multi-channel, cross-channel, online-to-offline, and…
Bing: 33 Percent Of Google Users Will Use Bing More After ‘Bing It On’ Challenge
It’s been almost a month since Bing launched its Bing It On campaign — a sort of taste-test challenge comparing Bing’s and Google’s organic search results. And now, after an independent survey of about 4,700 people who took the challenge,…
Google’s new features for product, job and recipe activity cards usher users along their journey
Instead of showing content users previously clicked on, the cards in these verticals facilitate comparison shopping, new job listings and related recipes. Google has extended the functionality of its related activity cards with respect to shopping, job and recipe-related searches, the company announced Tuesday.…