Marketers are eager to reach the Threads audience but with ads not yet an option, could influencer campaigns be the next best thing? Threads is implementing branded content tools to give marketers access to paid promotion opportunities. Meta’s new social…
What was considered “white hat” SEO in the old days may now be considered “black hat” SEO. In part one of my interview with Drew Madore, the CEO and founder of Synergist Digital Media, we spoke a lot about “black hat…
Google AdWords is a powerful advertising platform, but it can be tricky for companies whose products and services aren’t so clearly defined. Columnist Dianna Huff shares how she overcame this problem and got results for a small manufacturing client. While…
Microsoft is reportedly preparing to release a consumer edition of its Windows 365 cloud service, in a move that could be a gamechanger. According to Windows Latest, information regarding Microsoft’s plans first came out during the Microsoft v. FTC hearing. The…
CNBC report says product promotions on Alexa are already being tested. According to a report on CNBC, Amazon is in talks with several large consumer product companies, such as Procter & Gamble, about advertising and sponsorship opportunities through Alexa and voice search. However,…
Bing has responded to the malware study conducted by AV-TEST earlier this week, claiming that Bing search results led to five times more malware than Google. To that Bing said, “the conclusions many have drawn from the study are wrong.”…
After 69 days of it not working, it is now back up and running. Google has reenabled the request indexing tool, within the URL Inspection tool in Google Search Console. The tool was disabled on October 14, 2020 – 69 days ago…
Oracle is weighing in on the Red Hat Enterprise Linux debacle, promising it will never restrict access to its own source code. Red Hat drew widespread condemnation when it announced it would begin restricting access to RHEL source code to paying…
We’re looking for a few skilled search marketers who specialize in content and creative. In two weeks, we’ll be hosting our first SMX Report event. The response has been amazing to this single day virtual event. SMX Report features both SEO and…
Columnist Aaron Levy, a big advocate of PPC segmentation, discusses the pros and cons of device-specific AdWords campaigns and shares tips on how to get started. The PPC world at large was not pleased. I think I speak for many of my peers when I…
