Returning quality search results is not easy, Google and Microsoft have teams of people who work on the problem each day. Unfortunately, finding examples of search results that are not ideal is not all that uncommon. To help track these…
Month: July 2023
Google tests reporting security issue false positives in Search Console
This should help sites that were mistakenly removed from Google search rectify the issue sooner. Let’s say your site was flagged by Google search as having a security issue, be it malware or maybe your site appeared to be hacked.…
Google Throws Its Weight Behind Cross-Platform Message Encryption
Google is throwing its weight behind cross-platform message encryption, with plans to incorporate it into Messages. The EU has been pushing for regulation that would force companies to make their messaging platforms compatible with each other. Some experts have warned…
Repetitive ads ‘damage brand reputation and purchase intent’
A new study is warning marketers to ensure they only work with partners who have technology to control ad frequency. Repetitive advertising on streaming platforms can damage a brand’s reputation, according to a new study. Overexposure to the same ad…
An SEO guide to understanding user intent
Align content with different stages of a searcher’s journey and leverage intent-based strategies for better SEO results. User intent is the foundational piece of strategic SEO efforts. It’s the tool that can help your brands move beyond chasing consumers to delighting them…
Blizzard Embraces Steam, Will Bring Games to the Platform
Blizzard has announced it is bringing a selection of its games to Steam, beginning next month with Overwatch 2. Steam is a popular cross-platform video game platform that gives users a central place to access and play their games. Blizzard has…
How Amperity Uses Machine Learning To Unlock Data and Supercharge Marketing
“Nobody was using machine learning to point at the underlying consumer data to help make sense of it and bring it together,” says Matthew Biboud-Lubeck of Amperity. “We put together cloud computing that was scalable with better economics alongside a machine…
New Bing Feature Lets Users Pin Images To Pinterest Straight From Image Search Page
Bing announced today a new “Pin to Pinterest” feature that allows users to pin Bing image search results directly to a Pinterest board. According to the Bing Search Blog, the company assembled a group of lifestyle and design bloggers last…
Peacock Is Raising Prices
Peacock is raising its prices, its first such raise since the streaming service debuted two years ago. Peacock is NBCUniversal’s streaming service, serving up a wealth of content. The service offers three separate plans. Both the Free and Premium plans are…
Google’s Core Web Vitals INP issues email causing concern
Google Search Console sent out emails to site owners where their INP scores are not meeting the mark. Earlier this week, Google began sending out email notices through Google Search Console to those site owners where their site’s INP scores were not…