“There is a very smart individual at HubSpot named Alex Birkett based out of Austin, Texas,” says Scott Tousley of HubSpot. “He is working on this concept that is really starting to take off called Surround Sound Strategy. Essentially what that means…
Over the weekend, Bill Hartzer noticed that some Google searches returned Bing search results. As of last night, Google search results are once again Bing-free. What happened? Taking a closer look, the Bing search results weren’t www.bing.com/search URLs, which are…
Here is a roundup of the impact of Google’s most recent algorithm update that touched down on April 8, 2021. On April 8, 2021 Google released a targeted search algorithm update named the product reviews update. That update, according to Google,…
Oracle may be the undisputed king of the database market, but cloud-first rivals are threatening that dominance with cheaper, more flexible options. Oracle has long been the dominant player in the database market. Even as the cloud has grown in importance,…
This list provides methods to identify link opportunities based on the type of content typical for SaaS brands. The significant value of B2B content marketing is paving the way to the new wave of content-first link building. A targeted Google search will…
Dealing with a challenging PPC client? Columnist Jeff Baum explores some tips for reducing client frustration and fostering trust so that you can focus on what really matters: driving results. At some point in your PPC career, it’s nearly guaranteed…
The Food and Drug Administration has revoked Janssen Biotech’s (J&J) COVID-19 vaccine in the US market. J&J was one of the three companies making a COVID vaccine for the US, with Pfizer and Moderna being the other two. J&J’s vaccine,…
Find out how brands deliver campaigns that drive true customer loyalty. Much has been written about the challenges marketers are up against in 2023. From economic volatility and growing technological complexity to changes in data privacy policies and exponential improvements in AI…
Bing is testing displaying favicons in the search results, next to the title of the search snippet. A reader, Joshua Hedlund, emailed us a screen shot of this test. Bing has confirmed this is not a browser extension modifying the…
Google has resources and training available to help Partners meet the new requirements. Any Google Partners who meet the new February 2022 Partner requirements early will be able to get the new badge later in June. After the initial Program…
