Columnist Purna Virji shares her tips for advertisers in capitalizing on game-day search volume. Ah, Super Bowl Sunday. There is no bigger day for football — or advertisers. And whether they’re on their couch or at a neighborhood watering hole,…
Month: June 2023
Announcing the Search Engine Land Mentorship Program for SEO and PPC
Applications will be open today and close July 2. The program will run August – October 2021. Only 2% of SEO or PPC professionals took traditional classes to learn search marketing, according to an informal Twitter poll I issued this week. The…
Linux Distro Reviews: Fedora — The Distro In Red Hat’s Shadow
In our ongoing Linux Distro Reviews series, we’re taking a look at some of the most popular Linux distros, especially from the standpoint of users looking to switch from Windows. In this review, we’re taking a look at Fedora Linux. Background Fedora…
Remote Work Goes Mainstream
The US Bureau of Labor Statistics has released its latest American Time Use Survey (ATUS), and it’s good news for remote work. According to the Bureau, more than a third of workers are doing their jobs at least partially from…
Bing News Adds Visual Carousel & Searches Years Back (Not Just Two Weeks)
Bing announced they have added a new visual way to consume news on Bing News. Now, for searches on notable people, Bing will return an image carousel at the top. Plus, you will also see on the right-hand side of…
Google Hotel search showing free listings in results
Google opens the door to more hotels by offering free hotel listings, separate from paid results. Just like it did with Google Shopping and also with Google Flights, Google announced it is now opening up free listings within Google Hotel search. There is a new…
Cloudflare and Databricks Partner to Reduce Cloud Data Sharing Cost
Cloudflare and Databricks are partnering to reduce the cost and complexity involved in sharing data across cloud platforms. Cloudflare is a well-known CDN and cloud provider, while Databricks is a company specializing in providing “an open and unified platform for…
How to build your own SEO ‘second brain’ (and why you need it)
The concept of building a “second brain” can help SEOs better store and retrieve crucial documents and key learnings between websites. Whether you’re an internal SEO whiz or a digital agency pro, chances are you’ve experienced one or more of these all-too-familiar…
What your paid search KPI says about you
Every advertiser measures success based on key performance indicators (KPIs) that they deem relevant. Columnist Andy Taylor asks, What do your chosen KPIs say about your priorities? There are plenty of options for particular metrics to drive paid search programs…
Wall Street Is Snapping Up Texas Homes At An Astonishing Rate
According to a new report, Wall Street investors are snapping up Texas homes, accounting for 28% of home purchases in 2021. According to the National Association of Realtors, via TheRealDeal, institutional investors are buying houses in Texas at more than double the…