Some contractors were given as little as 60 seconds to review the quality of the answers Google’s chatbot provided to prompts. Google has prioritized rating chatbot prompt responses above rating the quality of search results, at least for some of…
Month: April 2023
Lawmakers Investigate SVB’s ‘Backscratching Arrangements’ With Tech Execs
Lawmakers want answers regarding “backscratching arrangements” between Silicon Valley Bank and tech execs. Silicon Valley Bank collapsed, sending shockwaves throughout the tech industry. SVB was the nation’s 16th-largest bank and the second-largest to collapse. Employees quickly blamed “stupid” decisions made by bank…
Google Ads tests new verification badge
Google is continuing to test badges for advertisers that have been verified by Google Ads. Here’s what the latest badge looks like. A new-look verification badge is starting to appear in Google Ads for verified advertisers. What the verified badge looks…
A tale of two recoveries
A look at two very different paths taken to recover from a Google algorithm update. “It was the best of times; it was the worst of times,” as the famous Dickens line goes. Being negatively affected by a Google algorithm…
Tesla Faces Class-Action Lawsuit Over Privacy Violations
Tesla is facing a class-action lawsuit In the wake of reports that Tesla employees accessed and mocked images from vehicle cameras. Reports surfaced earlier this week that employees accessed, shared, and mocked images taken from Tesla cameras in spite of the company’s…
UAE Company Invests In Uber’s Spinout of Careem
Uber is spinning out part of its Careem brand, with UAE company e& investing $400 million for a majority stake in the spinout. Uber bought the Careem ride-hailing service for $3.1 billion in 2019. Uber will retain ownership of Careem…
Finding New Music On Bing Just Got Easier
Bing announced today it has updated the way it delivers music video search results. According to the announcement, people search for music videos differently than when they are searching for other types of videos: When we examined search session data,…
How do you plan for in-person consumer behavior and COVID at the same time?; Tuesday’s daily brief
Plus, Google’s math solver guidelines emphasize technical SEO and content accuracy. Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest…
Six Trends Shaping Location Marketing In 2016
How will local marketing change this year? From apps to beacons to mobile wallets, columnist Adam Dorfman covers six trends local search marketers should pay attention to. How should businesses think about location marketing in 2016? With more than 50 percent…
How to create, optimize and promote an ebook
Follow these 13 steps to creating, optimizing and promoting ebooks that deliver meaningful content marketing results. As far as lead magnets go, an ebook is a great one. A well-written, well-designed, optimized ebook can be an enticing appetizer for your…