A lot has happened over the years from testing newspaper and audio ads to automation and Performance Max stepping in and taking over. Every five years Search Engine Land likes to put together a sort of birthday tribute to the…
Month: January 2023
Why SEO experts rarely share actual success stories
Curious about anonymized screenshots showing supposed SEO wins? Let’s uncover why there seem to be more horror stories than successes in SEO. Most SEO experts are still afraid to publish their success stories, with a few notable exceptions. Many are…
Google updates Ads Policy Requirements
The policies are designed to ensure a safe and positive experience for all Google users. Google has just released updated policy requirements for the month of December. Their help page reads: On February 21, 2023, the About Our Policies section…
Apple Ratings is coming to iOS 14, how disruptive will it be?
The company may use device location to ensure review integrity. Apple Maps currently relies on Yelp and TripAdvisor for local business reviews and related content such as images. That could begin to change with iOS 14; the question is: how…