This new report now shows why some pages are not being served as HTTPS.
What the report looks like. Here is a screenshot of the HTTPS report that shows the number of non HTTPS URLs and the number of HTTPS URLs, with the non-HTTPS URLs in red and the number of HTTPS URLs in green. Google also shows the issue on why pages are not being served over HTTPS, including but not limited to these errors:
- HTTP marked with canonical tag
- HTTPS has invalid certificate
- Sitemap points to HTTP
- HTTPS has redirect
- HTTPS URL is roboted
- HTTPS not evaluated
- Other issues
Report availability. Google made this report available to many sites, as of today, but said it is still rolling out over the “next few months.” Google also said this new report is available only for Domain properties and HTTPS URL-prefix properties.
You may be able to access this report over here.
Page experience. HTTPS is a part of the overall page experience ranking algorithm, which is a very light weight signal uses towards ranking web sites. Google said “As a reminder, page experience is a set of signals that measure how users perceive the experience of interacting with a web page beyond its pure informational value, both on mobile and desktop devices. It includes Core Web Vitals, which is a set of metrics that measure real-world user experience for loading performance, interactivity, and visual stability of the page, along with signals for mobile friendliness, intrusive interstitials, and HTTPS. The HTTPS component ensures the safety and security of users on the web.”
Why we care. We love new and improved reports and this is both of that. You can not only see which pages Google is serving under HTTP vs HTTPS but also why Google is not serving some of your pages under HTTPS. Then you can dig in to see how you can fix those issues.
