The company is investing heavily to address the dominant online to offline use cases, including buy online, pickup in-store. Responding to user behavior and its own evolving search query data, Google continues to build bridges between the digital and physical…
Tom Keane, Microsoft Cloud VP, is leaving the company after allegations he verbally “cut people down to pieces” on a regular basis. Keane was one Microsoft’s “golden boys,” a group of executives that have skirted and flaunted the company’s internal…
Here’s how to identify your top local competitors on search engines and determine what it will take to outrank them. When it comes to local SEO, there’s a lot of noise. From the latest industry buzz talk to the nuances…
What happens if you don’t build new measurement frameworks? Decreased PPC performance, for starters. Let’s avoid this. Within the next 12-15 months, third-party cookies will retire across digital marketing channels. Savvy advertisers know they need to begin developing a game…
Del Río is credited with being the first Latin American actress to become a major Hollywood film star. Today’s Google doodle is a tribute to Dolores del Río on what would have been the actress’s 112th birthday. Born in Mexico,…
Is your brand lost in translation, missing out on opportunities or revenue? Learn how to correctly do multilingual marketing. “The customer is always right.” That business mantra highlights the importance of empathy and understanding the customer’s point of view. It…
The new ad extension is in beta in the US. Want to promote your social channels in your search ads? Bing Ads is testing Social Extensions to help businesses do just that. “Businesses today spend a lot of time and resources to…
You can see impressions and clicks for Google Podcasts results that appear in Search, as well as top discovered episodes and search terms that led to your podcast. Google announced a new feature for Podcasters named Google Podcast Manager. Podcast Manager…
It’s a creators market out there and according to SproutSocial, it isn’t slowing down any time soon. Seventy-four percent of marketers plan to spend at least a quarter of their social media budgets on content creator partnerships over the next…
While not a silver bullet solution to attribution, a data-driven model provides better insights for advertisers. Learn more here. Attribution has been the holy grail for advertisers since the beginning of time, especially for media platforms that typically sit further…
